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Small-Business

Does a Pop-Up Display Make Sense for Your Next Trade Show?

Does it make sense to spend the money for a custom trade show booth, or could you get by, (and make as many sales), with a less expensive portable pop-up display? Read more →

Does it Make Sense to Buy a Franchise Business if Your Initial Capital is Tight?

Often small business types consider starting their own business and are smart enough to figure it out. However, they lack financial resources to get it done. Read more →

Does My Small Business Need a Budget?

"I only have a small business, I don't need a budget.""I don't have enough money to budget."For many small business owners, the word "budget" is something for the bigger company - maybe they'll have one when their business "grows up. Read more →

Does Your Business Need a Toll-Free 800 Number?

Should your business have a toll free number for customers to make sales, service and billing inquirers? The industry began in the early 1970?s and today most customers expect you to have it. Read more →

Does Your Company Have a Business Image Manual

Every business regardless of size needs a ?Business Image Manual? to protect their band. Even the smallest companies with only a few employees is well served when there is a business image manual in place. Read more →

Does Your Small Business Marketing Suffer From The Bulldog Effect?

If you're an entrepreneur responsible for your own small business marketing, there's a marketing method you should avoid at all costs, which I've coined the bulldog effect for reasons you will understand shortly. Read more →

Doing Business With Friends: Five Tips for Preserving the Friendship... and Your Sanity!

My colleague, Jane, recently lamented to me an all too familiar story about mixing business and friendship. Jane subcontracted copywriting work out her friend, Joan. Read more →

Doing Special Events To Raise Funds For Your Nonprofit

Special events are one of the most effective ways to raise funds for your organization, increase your donor bases, and get valuable publicity for the work of your nonprofit organization. Read more →

Don't Give Up Too Easily (Clients Are Just Around the Corner)

Have you ever given your all to something, experienced some delays, encountered disappointments, and then given up? What about when it comes to marketing your business? Read more →

Don't Go For Broke

In the past six months many businesses took a direct hit that rocked the foundation of their financial business security. Different mentalities have emerged in reaction to the shift in economy from ? Read more →

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