Sales

Create A Killer Product by Writing Your Sales Letter First!
You may not realize this, but when if you are in the early planning stages of developing a product, the best thing you can do is STOP and write the sales letter first! Read more →
Create a Magic Connection with Clients, Leads, and Business Associates Part II
Part I of this article explored how strategies of Neuro-Linguistic Programing (NLP) can be used to gain instant rapport with clients, leads, and business associates, and more specifically, how to use physiology, matching and mirroring, to create instant magic communications. Read more →
Create a Sense of Urgency!
You want your potential customer to purchase your product now. First, of course, you have to create a need for your product in your prospects mind. Explain the sizzle. Read more →
Creating A New You Through the Mind! Is it Real or Hocus Pocus?
Success arguably is a process of small steps. Yes. There are those who have experienced some whimsical flash of luck by hitting the lottery or inheriting large sums of money ? Read more →
Creating a Proposal: Gaining An Edge on The Competition
When you start up any business there will be learning curves along the way. One of the biggest is when you are in an industry where you have to tailor bids according to each project. Read more →
Creating Customer Value in Proposals
Read any book on sales or proposal writing. Go on a sales training course. One of the first topics that will be covered is features, advantages and benefits. Read more →
Creating Intense Emotions That Motivate People
Ever wish that your presentations could be as much fun as a cool TV commercial? Come late January every year network TV treats us to America's finest and most expensive commercials - Superbowl commercials. Read more →
Creating More Effective Proposals
The need for good proposals - the business kind, not the marriage kind - struck me again a couple of days ago, when I received a poor proposal. I had talked on the phone with a sales rep, and then she followed up with a proposal. Read more →
Creating More Sales Through Active Participation
People have an innate desire to feel wanted and needed. When you fulfill this need, you open the door to persuasion, a fact that has been proved beyond a doubt by records kept on industrial workers. Read more →
Creating Your Perfect Pitch!
Why should you describe your business to others in 5 to 10 seconds?How long do you think you have to get anyone's attention? 5 minutes? 2 minutes? 30 seconds? Read more →

Aphorism

Reporters would say, you mean they gave you guys a Nobel Prize for something as obvious as that [Modigliani & Miller theorem of corporate valuation]? And I’d add, Yes, but remember, we proved it rigorously.

Merton Miller


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