Sales

Consumer Home Shows -- Bringing Home the Sale
Every year, home service companies across the country attend consumer Home Show. If you are planning to be one of them, remember to do your homework before the event to make the event really pay off! Read more →
Contrast Your Prospects Into Selling Themselves
Many times, we can fly under the radar with the contrast principle. There is a theory called the "Just Noticeable Difference" (JND), which means the minimum amount of difference in the intensity of the stimulus that can be detected. Read more →
Control of Sales Solves a Multitude of Problems
Having control of lead flow has effect upon all aspects of a company's operation. Sales remains a numbers game. Different types of lead generating mechanisms all have different close rates. Read more →
Converting Sales Training To Sales Success!
The goal of all sales training is not just to teach solid selling principles and techniques, but to actually help participants increase the number of new accounts (products and/or services) they sell and improve their multiple sales ratios. Read more →
Convince Yourself That You're Worth Selling
"Selling" is often considered a dirty word in the world of ADD Coaching. Many people associate sales with smarmy guys in cheap suits who see dollar signs instead of people. Read more →
Count Down To An Advert
There are hundreds of books available to teach you how to write a good sales letter/advert. If you were to read them all it would be possible to distil all of the recommendations into a 'What to do list' similar to the one below. Read more →
Counting Coup and Finding New Customers
For many people, meeting and shaking the hands of prospective customers, is an act of bravery. They have to put on a smiling face and may end up going from one grouchy person to another. Read more →
Cracking The Billable Hours Ceiling
How many of you made as much money as you wanted to last year? Don't be shy; raise your hands. Hmm, I don't see too many hands out there. What would you say is the cause of this gap between your goals and your earnings? Read more →
Cracking the Pareto Code
Ever heard of the ?80/20 Rule?? That?s the well-known principle that says that in every sales organization 20% of the salespeople win 80% of the sales (and money! Read more →
Crash Course in Writing Sales Letters Conversationally
What is the secret to sales letters that get read? That sell product? That keep readers reading until the last line? What about emails? Which ones get read? Read more →

Aphorism

Stocks are simple. All you do is buy shares in a great business for less than the business is intrinsically worth, with managers of highest integrity and ability. Then you own those shares forever.

Warren Buffett


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All about business in russian