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PR

Andrew Bogut - His Big Media Blunder And What You Can Learn From It

Andrew Bogut, the Australian basketballer is now officially in the top four of Australia's sporting rich list after signing a five-year deal with the Milwaukee Bucks worth about $37 million. Read more →

Anxious About Your Public Relations?

Shooting from the hip always creates anxiety.Especially when managers order a communications tactic here, another there, but fail to base them on a realistic public relations goal and strategy. Read more →

Are PR Campaigns Affordable?

Between PR and advertising, many online businesses today prefer PR services because of two good reasons: one, PR is cheaper than advertising; and two, PR services are lasting in effect when it comes to promotions. Read more →

Are There Secrets to Gaining Media Coverage?

Are there secrets to gaining media coverage or is it pure luck? It's a question that I am asked often while meeting with small-business owners who are seeking press attention for their companies or products. Read more →

Are You a PR Chowderhead?

You are if you stand by while your public relations people futz around with communications tactics instead of nailing down those outside audience behaviors that help you reach your objectives. Read more →

Are You Cool With This?

Managers can be cool, right? Right! Especially business, non-profit, public entity and association managers who combine a sound public relations strategy with effective communications tactics leading directly to the bottom line --perception altered, behavior modified, employer/client /member objective achieved. Read more →

Are You Dissing Public Relations

If you leave a star player sitting on the bench, you could be the loser.Look at it this way. Because you push hard to reach your sales and marketing objectives, you need the help of your top external audiences. Read more →

Are You in the Right Part of the Restaurant?

Sometimes restaurateurs are convinced they should be in the kitchen or the dining room and they are so wrong. A number of years ago a friend and I had dinner one evening at a restaurant he had heard about on Long Island. Read more →

Are You Making These PR Mistakes?

As a business, non-profit, government agency or association manager, are you overly preoccupied with communications tactics like special events, broadcast plugs, press releases and brochures? Read more →

Are You Newsworthy?

Non-news professionals often have a hard time understanding why their ENORMOUS news announcement, creates barely a ripple in the media.That's not to say a news release shouldn't be done about it. Read more →

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