PR
About Non Profit Fundraising
Did you know that 85% of Non Profit Fundraising every year is acquired from direct individual donations?That 85% consists of large and small donations but it is the steady stream of small donations that keep most nonprofits afloat. Read more →Action: The Only Communications Measure That Counts
The purpose of a communications effort (e.g., advertising, public relations) is to motivate people to action. If it hasn?t, it has failed. The bottom line is this: action is the only communications measure that counts. Read more →Add Some Firepower to your PR
Sure, as tactics usually presented to business, non-profit and association managers, special events, brochures and news releases are fine.But they're not the high-octane PR firepower you need to deliver growth results like new proposals for strategic alliances and joint ventures; accelerating prospect contacts; rising membership applications; customers making repeat purchases; rebounds in showroom visits, or capital givers and specifying sources looking your way. Read more →Advertising and Community Relations -- Get the Best of Both Worlds
Have you ever noticed that in communities without big universities, high school sports take on an even bigger importance?That's what it's like where I live. Read more →Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. Read more →All You Need to Know About Press Release Writing and Distribution
Before you even think about writing a press release, there are a few things you need to know about the media. Here?s the first - and most important - of them:1. Read more →All You've Got To Lose Is Everything
Everything, that is, if you ignore those folks whose behaviors have the greatest effect on your business.What those people see and believe about your enterprise, pretty well determines what their follow-on behaviors will be - for example, do business with you, or move on to someone else. Read more →Almost Free New Product Publicity Can Work For You
You may wonder what I am talking about when I say you can get ?almost free? new product publicity to work for you. By way of explanation let me site a couple of examples out of my personal experience. Read more →Anatomy Of A PR Campaign
The message is determined by analyzing the brand being marketed, and doing so with clear vision and self-knowledge. Too many marketing executives rely on their own concept of the brand's identity, and never bother to discover what attributes the public has assigned to a product. Read more →Anchor Your Relationships
I heard a speaker recently who was talking about how to maintain strong relationships. As I listened to his basic principle, I realized that it is true in all of our life situations, be it work, family etc. Read more →← Previous Next →
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117
Aphorism
If you take money out of your left pocket and put it in your right pocket, you're no richer.
Merton Miller