PR
PR Where it Matters Most
What?s more crucial to the success of a business, non-profit or association than its most important outside audiences and stakeholders?Nothing.Those stakeholder behaviors directly impact virtually every management and operating activity of the organization. Read more →PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd
Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the press release is one of the most effective forms of publicity. Read more →PR's Big Bang Theory
Lots of theories out there about public relations.Everything from ?publicity?s the thing!,? ?the care and feeding of reputations and ?sales support is primary? Read more →PR's Only True Measure
Sure, you could measure the rather narrow results achieved by tactical subsets of your public relations program like special events, brochures, broadcast plugs or press releases. Read more →PR's Sweetest Music
It?s a tune all managers can sing.And the lyrics go like this: successful business, non-profit, government agency and association managers start their winning ways by doing something positive about the behaviors of the very outside audiences that MOST affect their operations. Read more →PR: Advice You Didn't Ask For
Although, as a business, non-profit or association manager, you may be glad this came your way.Especially if your current public relations effort is delivering more publicity plugs than real behavior change among your most important outside audiences. Read more →PR: A Potent Force for Success
What?s REALLY potent for a business, non-profit or association manager is public relations? ability to alter individual perception leading to changed behaviors. Read more →PR: Am I Getting a Good Deal?
You are getting a good deal when you accept the fact that the right PR really CAN alter individual perception and lead to the changed behaviors you need. Read more →PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help those managers achieve their objectives. Read more →PR: Focus on What Matters!
Sure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and s/he is darn good at placing product and service plugs on radio and in the newspaper. Read more →← Previous Next →
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Aphorism
"This Time It's Different" are among the most costly four words in market history (March 1994)
John Templeton