PR
PR Isn't Adapting, It's Leading
Where does Public Relations' ability to embrace new technologies and business models come from, where traditional advertising channels are struggling to hold onto their piece of the global marketing budget pie? Read more →PR Malfeasance
Back in July this year, blogger and Yahoo! employee Russell Beattie published a well-publicised rant about the tactics PR firms are using to insert their promotional press in this untapped domain of publishing. Read more →PR Performance You Should Expect
As a business, non-profit, government agency or association manager, one way or the other (and sooner or later), you?ll be paying for some kind of public relations results. Read more →PR Planning: Mapping Out Your Strategies, Tactics
With all due respect to all those stereotypical males out there who hate to ask for directions, the fact is that even if the territory is somewhat familiar, if you don? Read more →PR Power: How To Write A Killer Press Release
I?m what we in the business (the ?business? being journalism) call a poacher turned gamekeeper ? that is, a journalist turned press officer. As a reporter I spent a huge part of my day sifting through a slush pile of press releases, all sent out by eager business owners desperate to get some publicity for their latest project. Read more →PR Power: How to Write a Killer Press Release
I'm what we in the business (the "business" being journalism) call a poacher turned gamekeeper -- that is, a journalist turned press officer. As a reporter I spent a huge part of my day sifting through a slush pile of press releases, all sent out by eager business owners desperate to get some publicity for their latest project. Read more →PR Secrets for Small Business
Most small businesses do little to no public relations (PR) to promote their businesses. The reasons are fairly common. No one within the small business knows the mechanics of writing a press release, and if they did, they don? Read more →PR tips for business
Question: Why should your business issue a press release? Answer: because you have something to say, you want to say it in public and a press release encourages the press to say it for you. Read more →PR to Promote Your Online Presence
Most of us are aware of the many benefits to having an Internet presence. These days a website is an essential element of your public relations and marketing mix. Read more →PR When Managers Take Control
Things can change fast!Tactics will probably no longer dominate the public relations plan. Instead, when needed, they?ll hopefully assume their properly limited role as the primary means for moving a publicity message from one point to another. Read more →1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117
Aphorism
We do not have, never have had, and never will have an opinion about where the stock market, interest rates or business activity will be a year from now.
Warren Buffett
