PR
PR Buyers Beware!
It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who and what you are. Read more →PR Campaigns - How To Get To Grips With The Media
If you?re serious about getting great results from your PR you may find that you have to severely challenge your current reading habits. A recent client completed her PR assessment form with a comment about how she had always read a certain paper because her parents had and she? Read more →PR Crisis Management - Tell It All, Tell It Fast And Tell The Truth
I turned on the television news recently to learn that one of our top football teams may have lost an important match because of illness, the story being brought to us by a reporter stationed outside the hotel where the players enjoyed lunch prior to the game. Read more →PR Details That Make the Difference
Press releases, broadcast plugs and brochures aside, the real public relations breakthrough for business, non-profit, public entity and association managers occurs when they plan for and create the kind of external stakeholder behavior change that leads directly to achieving their managerial objectives. Read more →PR Essential to Your Success
Whether you are a business, non-profit or association manager, your success will depend, to a large degree, on how well you positively impact the behaviors of those outside audiences that most affect your operation. Read more →PR ETHICS: Avoiding Too Much "Yes Boss" With Clients
As a PR professional, you are there in support for your client and its company. But how much support would you be willing to give to your client? Would you be supportive of all your client? Read more →PR Failure Defined
I define public relations failure this way:key audience perceptions are not monitoreda realistic, corrective goal is not setan improper, or no real strategy is selecteda persuasive, compelling message is not preparedcommunications tactics are selected mostly by hunchand no follow-through perception monitoring is done to determine progress. Read more →PR for Brand New Managers
Just promoted to manager?Here?s something you need to know.Whether you are now a business, non-profit or association manager, your road to success really means achieving your new managerial objectives by altering perceptions. Read more →PR Going According to Plan?
Think carefully! You?re a department, division or subsidiary manager for a business, non-profit or association and you really need to achieve your operating objectives. Read more →PR Is Just Smart Business
The name of the game is doing our part to achieve manage- ment?s objectives. And public relations best practice ? properly applied ? does just that.How? Read more →← Previous Next →
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Aphorism
Reporters would say, you mean they gave you guys a Nobel Prize for something as obvious as that [Modigliani & Miller theorem of corporate valuation]? And I’d add, Yes, but remember, we proved it rigorously.
Merton Miller