PR
Optimized Press Releases: When Public Relations Equals PageRank
A while ago we got our brand new company domain up from PageRank of 0 to a very healthy PageRank of 5 in under two months?Yes, we know PageRank doesn?t mean much, except in terms of branding. Read more →Orchestrate a PR Symphony
Are you ready for PR? While any business can orchestrate PR, how can you be sure you are getting the best sound from your trumpet?The simple answer is, be prepared. Read more →P.R. Strategies for Professional Service Providers
Promotion for Professional Services Providers requires a different approach than for other types of business people. Here?s why:* People buy professional services based on reputation, credibility and knowledge* Advertising works for products, especially ones that can be described; professional services are intangible and the selling points are based on the provider of service* Professionals must differentiate themselves by creating niches and through PR activities that create strong reputations, build credibility and showcase knowledgeLow-Cost, No Cost PR strategies you can use immediately:* Speaking engagements* Guest columns* Radio Expert* Volunteering on charity committees; member of a charity board; pro-bono work for a charity* Award submission* Web Site* Special Events* Newsletter (e-mail)* PublicityHow to decide which PR strategies are best for you:* What do you feel comfortable with? Read more →Passing the PR Bar
The public relations bar, should such a proficiency measure ever come about, may well include a test of PR?s fundamental premise: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. Read more →Passion with Purpose - The Winning Combination
The power of PassionPassion is an extraordinarily powerful spring. Without it religion, history, romance, and art are useless. Likewise, Public Relations too becomes completely deflated without the essential ingredient of Passion. Read more →Perception Persuasion Behavior: PR at Work
Managers ? the business, non-profit and association sort ? really need to get this down pat if they are to meet their managerial objectives.They need to do something positive about the behaviors of those important external audiences of theirs that most affect their operation. Read more →Permanent Press: Using Press Releases to Keep Your Company in the News
When is your best advertisement not an advertisement? When it?s a press release.In the competition for consumer attention, a well-written press release is one of your most valuable marketing tools. Read more →Phone Pitching - How to Convince Journalists to Publicize Your Product, Service, or Company
There are many steps to achieving meaningful, positive publicity. In most instances, unless you already have a good relationship with a reporter or editor, it will begin with a well-crafted pitch letter. Read more →Photographs - Ten Tips For Getting Good Shots
Photographs are essential for getting good publicity in the print media, especially magazines, newspapers, internal newsletters and even websites. Taking effective photographs often requires patience and practice but is a valuable skill to acquire. Read more →Pick Up the Phone!
We all have a device right close at hand that allows us to contact the media. It's called a telephone. Alexander Graham Bell went to so much trouble to invent it and we don't use it nearly enough. Read more →← Previous Next →
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Aphorism
I choose a few stocks myself. But I do it strictly for entertainment.
Merton Miller