PR
Media Training: Interview Prep in an Era of No Privacy - 4 Steps to Avoid Becoming Media Roadkill
"Privacy?There is no privacy. Get over it!" That comment just a few years ago by Scott McNeely, then CEO of Sun Microsystems, stated a condition that most people did not want to hear. Read more →Media Training: Stop Talking, Already!
THE TWO MINUTES UNDERDOGEdward Everett was one of the most famous orators of his time. Standing before an audience of thousands in a Pennsylvania field on a cold winter? Read more →Media Training: Three Reasons to (Almost) Always Stay On-The-Record
The words are pop culture heroes.Movies such as ?The Insider,? books like ?All The President?s Men? and television series including ?The West Wing? have immortalized them. Read more →Media Training: When Doctors Attack
Late last month, The Washington Post ran a half-page story about Daniel Blejer, a 52-year-old who died of Creutzfeldt-Jakob disease (a human version of mad cow disease). Read more →Media Training: When Reporters Bully You
UNDER FIREA friend whose organization is often in the media spotlight recently told me a story about her boss. Her boss, let?s call her Susan, is on the leadership team for a lobbying group that represents a somewhat unpopular industry. Read more →Media Training: When Reporters Lie
I recently worked with a group dealing with an unusual problem. It seems that a local television reporter in town known for his aggressive style of reporting has a nasty habit of lying. Read more →Media Training: Where President Bush Went Wrong
As a teenager, I used to sell baseball cards at local flea markets. My father and I would spend a few Saturdays each year standing on hot asphalt as we peddled an unsealed pack, a slightly bent Nolan Ryan rookie card, or a late model Mickey Mantle. Read more →Media Training: Why Nobody's Listening to You
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same way they would a major speech. They think at length about what they want to say, jot down a few notes, and try to memorize a few key points. Read more →Media What? How to Create a Media Kit
So you?ve been in business now for a few months (maybe even years) and your small business is blossoming. Then one day a potential client or advertiser asks for one of your Media Kits. Read more →Meet The Media
Although media relations is not all there is to PR, it is a darned good, low cost way to spread the word. So here are a few media contacts to help you out. Read more →← Previous Next →
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Aphorism
For those properly prepared in advance, a bear market in stocks is not a calamity but an opportunity (May 1962)
John Templeton