PR
Media Savvy - How To Lead, Persuade, And Influence
Media management has become one of the strategic tools for managers and leaders to drive marketing opportunities, communicate key messages, achieve social change or influence Government. Read more →Media Tips: A Media Training Primer For Today's Executives
Ever wonder why some executives repeatedly win positive media attention for themselves and their companies? Reporters on deadline return again and again to sources they know. Read more →Media Training - Essentials for ALL Office Professionals
Often the first point of contact the media has with an organisation is with the front desk or receptionist. Although designated people within a company may have the training and skills needed to interact with the media, the first point of contact within an organisation can make or break a journalists perception of the company and may impact on how they report about your business. Read more →Media Training - Who Needs it?
It's flattering that the media has noticed your work ? and you?d love the notoriety. But following that initial pride, your reaction might be (not necessarily in this order):Fear. Read more →Media Training 101: When 60 Minutes Knocks On Your Door
You never know when 60 Minutes will knock on your door and if not them, then maybe a local investigative reporter. A little media savvy is a valuable skill for executives and their image-conscious organizations. Read more →Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?
Just about anyone who has been in the public eye has a story of the media interview that went south. ?I talked to that reporter for an hour and all they used was a ten-second sound bite! Read more →Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You
A reporter's job is to get the most accurate and interesting story he or she can. Whether journalists make you look good or bad in the process is inconsequential to them ? Read more →Media Training: How to Avoid Being Misquoted
I often begin my media training sessions by asking members of the audience to raise their hands if they?ve been interviewed by the media. Almost all of the hands in the room go up. Read more →Media Training: How To Speak During a Media Interview
WHITE NOISEA client recently told me about a fascinating new approach to television advertising. Some advertisers, she said, are producing 30 second commercials without even a hint of sound. Read more →Media Training: How to Tell a More Interesting Story
PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush stood before a group of Florida voters to tout his social security plan. He did something quite ordinary during his speech. Read more →← Previous Next →
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Aphorism
Only two things are infinite, the universe and human stupidity, and I'm not sure about the former.
Albert Einstein