PR
Media Relations: Making Your Story More Newsworthy
During my career as the head of media relations for the world?s second largest environmental group, I regularly heard a common refrain from the scientists who so desperately wanted press attention for their projects. Read more →Media Relations: Minority Media Matters
Your boss just stopped by your office. He tells you that he has decided to put you in charge of a major upcoming news release. He wants you to reach the broadest possible audience. Read more →Media Relations: Photography - How A Great Picture Can Get You a Major News Story
Odds are you have access to a medium or big town newspaper. Have a few extra minutes? Flip through it and pay close attention to the pictures.Do you see any awkwardly posed shots of a politician handing a check to the staff of some local nonprofit? Read more →Media Relations: Should You Pay For News Coverage, Part II
Last month, we told you about ?pay for play,? a practice in which news organizations charge sources to appear on their programs. In other words, if you ante up enough cash, these ? Read more →Media Relations: Should You Pay For News Coverage?
Dear New York Times:I?d like to be quoted in one of your news stories. Enclosed is a check for $500. Please call me to arrange the interview sometime this week. Read more →Media Relations: What To Do When You're Misquoted
When ABC News anchor Peter Jennings announced he had lung cancer last month, reporters who cover the media went into breaking news mode.What did it mean to the future of network news, they wondered? Read more →Media Relations: When Google Got Googled
Before meeting my soon-to-be-wife for the first time, I ?Googled? her. Google, with its amazing alacrity, turned up several documents in less than a second. Read more →Media Relations: When Numbers Lie
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the local news. Your boss asks you how many people saw it.?Well,? you say, ?The latest Nielsen ratings showed that 211,000 people watch the 11 o? Read more →Media Release Headlines - Ten Tips to Get Media Attention
So you have spent hours and hours writing, shaping and crafting your media message. You've worked on setting your objectives, identifying your target audience and working out how to reach them. Read more →Media Releases - Helping Grow Your Business
Business people often spend time and money trying to find new ways to stand out from the crowd or craving recognition and exposure for their organisation and its achievements. Read more →← Previous Next →
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Aphorism
Reporters would say, you mean they gave you guys a Nobel Prize for something as obvious as that [Modigliani & Miller theorem of corporate valuation]? And I’d add, Yes, but remember, we proved it rigorously.
Merton Miller