PR
Managers: Your PR Working for You?
If all you want are brochures, press releases and broadcast plugs, and you?re getting them, good show!But, as a business, non-profit, government agency or association manager, if you want the very best that public relations has to offer, you may want to think about PR a little differently. Read more →Marketing for the Professional Practice or Small Company
If you own a small business or professional practice then you know that you need to be fully engaged in marketing your company. You also know that even with word-of-mouth advertising and customer referrals that there is something called attrition and you know if you wish to make more money and cater to the best high paying customers you need to make sure your message is getting out to your target customers. Read more →Marketing Your Small Business Online
Many people run small businesses and are looking to sell things online, but they run into a few problems now and again you see? This is normal and to be expected as well. Read more →Marketing-Minded Financial Planners Piggyback on "Topic A" to Get Free Publicity
That big story the media pursue each day is what I call Topic A. And even if it doesn't seem to have anything to do with financial planning, it often lead to huge media visibility for you. Read more →Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity
One big mistake that many marketing-minded financial planners make when contacting the media is to drop what's called an "information dump."Sending a reporter statistics on the growth of your business (no matter how impressive) or on the success rate of your stock picks (no matter how propitious) will simply overwhelm them and will not garner publicity. Read more →Marketing-Minded Financial Planners, Don't Hold Back Information From the Media
Some financial planners think that they shouldn't share their top tips with the media.I can see some validity in thinking this way. After all, the media is going to deliver these tips to the public at practically no charge. Read more →Marketing-Minded Financial Planners, Focus on Main Points During an Interview
You never want to inundate a reporter with information, but you don't want to be branded a one-trick pony either. That's why I recommend coming up with three key points for every interview you do. Read more →Marketing-Minded Financial Planners, It's Not Who You Know But What You Know
Almost every day, I hear the same question, over and over, from motivated, well-meaning financial planners who want to use publicity in their marketing mix. Read more →Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity
Unlike some professionals like lawyers and doctors, financial planners aren't required to be members of a professional association.However, if you want to take advantage of a great way to get free publicity, you marketing-minding financial professionals will join an association like the Financial Planning Association or the Society of Financial Service Professionals. Read more →Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media
Reporters, by nature, are curious people.If you can get them to come to your web site, they will probably poke around and spend a few minutes there, learning about your business and your capabilities. Read more →← Previous Next →
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Aphorism
In investing, rely on the ordinary virtues that intelligent, balanced human beings have relied on for centuries: common sense, thrift, realistic expectations, patience, and perseverance.
John Bogle