PR
Managers: Better Take PR Seriously
Here?s a sample of what you?ll be missing if you don?t take public relations seriously.As a business, non-profit, government agency or association manager, you will miss out on the challenge of assembling the resources and action planning needed to alter individual perception leading to changed behaviors among your most important outside audiences. Read more →Managers: Can We Agree on This?
Your public relations effort really should involve more than press releases, brochures and special events if you are to get your PR money?s worth.In particular, you should be pursuing those three pots of gold at the end of the PR rainbow. Read more →Managers: Do You Trust Your PR?
You can if, as a business, non-profit or association manager, you can honestly say you are doing something positive about the behaviors of those important external audiences of yours that most affect your department, group, division or subsidiary. Read more →Managers: Don't Write Off Public Relations!
There are those among America?s managerial cadre who will write off public relations because they?ve been getting little more for their PR dollar than brochures, special events, reporter chatter and press releases. Read more →Managers: Get Real, Please!
Personnel mentions in the newspaper and product plugs on radio hardly qualify as an adequate return on your public relations dollar, and you probably know it! Read more →Managers: Got the Right PR?
As a business, non-profit, government agency or association manager, are you satisfied with using a collection of communications tactics to move a message from one point to another. Read more →Managers: Here's a PR Template for You
Let?s start out with a caution for business, non-profit and association managers: the premise of public relations implies that the work you do BEFORE you use PR tactics, such as press releases, brochures and broadcast interviews, will determine the success of your public relations effort. Read more →Managers: Is PR Crucial to Your Success?
The answer is a loud YES if you?re a business, non-profit, government agency or association manager. Because somewhere out there is an external audience or two whose behaviors can help or hinder your achieving your managerial objectives. Read more →Managers: Let's Call a Spade a Spade!
Brochures, broadcast plugs and press releases ? don?t call them public relations. Call them what they really are, valuable tactical devices which public relations calls upon from time to time to move a message from here to there. Read more →Managers: Let's Call a Spade a Spade!
Brochures, broadcast plugs and press releases ? don?t call them public relations. Call them what they really are, valuable tactical devices which public relations calls upon from time to time to move a message from here to there. Read more →← Previous Next →
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Aphorism
Things should be as simple as possible, but no simpler.
Albert Einstein