PR

Making Up A News Story, Legally
Most businesses have their "heroes". They?re the trend-setters who lay the foundation for the rest to follow.In the publicity business, the real trend-setters are the Press Agents. Read more →
Making Your Own News
Getting a press release published in a newspaper or magazines can be one of the best ways to publicize your business. First, though, you need a good story ? Read more →
Managerial Survival Key
For business, non-profit or association managers like yourself, survival pretty much depends on whether you achieve, or fail to achieve your department, division or subsidiary objectives. Read more →
Managers and PR Genius
The real public relations geniuses might be managers. You know, managers who pursue their objectives by reaching, persuading and moving those outside audiences whose behavior most affect their organizations, to actions those managers desire. Read more →
Managers and PR: Don't Just Settle
Why should you when it?s just as easy to hang tough, and insist on The Big Four instead of settling for a collection of communications tactics that simply let you move a message from one point to another? Read more →
Managers and PR: One Thing Is Clear
As a business, non-profit or association manager, you have a clear choice when you set up your public relations. Arrange your resources to generate a variety of product and service plugs on radio, and in newspapers and in magazines. Read more →
Managers Need Basic PR
True, because department, division or subsidiary managers for a business, non-profit or association really DO need a dynamic yet workable blueprint for reaching those key outside groups of people who have a big say about how successful those managers are going to be. Read more →
Managers Who Leave PR to Others
You?re a business, non-profit or association manager who needs to achieve your organizational objectives on schedule. Since public relations should be helping you do just that, why leave it wholly in the hands of others? Read more →
Managers Who Tap Into PR's Value
Business, non-profit and association managers get a ton of satisfaction when they do something really positive about the behaviors of those outside audiences that most affect their operation. Read more →
Managers, Why Stress Over Your PR?
Decide once and for all that instead of your business, non-profit, government agency or association public relations staff spending most of their time moving messages from one point to another using simple communications tactics, you really want the best PR has to offer. Read more →

Aphorism

You only have to do a very few things right in your life so long as you don't do too many things wrong.

Warren Buffett


Contents

All about business in russian