PR
Less is More: Editing Your Business Writing
This is a business case for something we all do every day. Editing. Everyone edits. Everyone. All the time.Editing is a second look. Editing is as simple as reading email before you send it, to make sure that you included everything you want to say, and as complex as overhauling a book manuscript. Read more →Lessons Learned from "Talk Like A Pirate Day"
September 19 has been declared "International Talk Like A Pirate Day". How I know that? I read it on Matt Cutts' blog. If you don't know who Matt Cutts is, he is one of Google's first employees. Read more →Let's Blow The Lid Off Public Relations
And show it for what it is - a humdinger of a strategy machine using cutting-edge communications tactics that lead directly to program success. And all because perceptions were altered, behaviors modified and the employer/client satisfied with the end result. Read more →Leveraging Media Coverage - Your Tool For Business Growth
Media relations, simply put, is the business of building and growing reputations. One of the strengths of media coverage is that its free and gives great credibility because it is written by a third party, namely a journalist. Read more →Leveraging Your Reputation - Making PR Work for You
We rely on all kinds of tools and advice to help our businesses grow, from accounting and legal advice to graphic design and sales seminars. But what are we doing for the important job of building our business's reputation in the community? Read more →Levine's Laws For Pitching With Panache
Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting Your Charity, Nonprofit Organization, Or Fund Raising Event"Whether you are making a pitch over the phone or in person, whether to a newspaper or magazine journalist or a reporter or producer in the electronic media, there are fundamental rules to follow. Read more →Life After Press Release Distribution?
A few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company's first press release. Read more →Locating Free Public Service Radio Commercials For Your Organization
Every non-profit organization has the best of intent to promote and foster a greater good in our communities. The time spent raising dollars, dealing with administration tasks and actually helping people take precedent over the important component of advertising and promotion. Read more →Looking For Some Good Press?
As a new business, attracting customers who will buy your product or service is paramount. There are many different ways that you can go about this, but if you have the time to invest in applying your own publicity-getting skills, PR will return some excellent results for your business ? Read more →Make Comments and Win Recognition
Your site is most important to you, but it is also important that you extend your reach beyond your own site and contribute elsewhere. By contribute, I mean writing articles that others can post, joining newsgroups and adding your comments, writing rebuttals for other newsletters and articles. Read more →← Previous Next →
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Aphorism
For those properly prepared in advance, a bear market in stocks is not a calamity but an opportunity (May 1962)
John Templeton