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PR

Is PR Really A "Soft" Discipline?

If so, what is a ?hard? discipline? One that involves HUGE money or personal pain? One that absorbs all the general counsel?s time? Or, is it the blinding success of a brand new business or, maybe, something that affects individual careers? Read more →

Is PR Right for You? 6 Questions to Ask

When most people think about marketing, they think advertising. While advertising is a part of marketing, marketing is much bigger than advertising. There are lots of different marketing methods floating around out there, and the challenge as a business owner is figuring out when it's appropriate to use each one and the best way to use it. Read more →

Is The Traditional Press Review Still A Business Tool Of The Future?

Press reviews are a common and basic feature for surveying the market situtation, your company?s public image and the coverage of your competitor?s business. Read more →

Is There a Plumber in the House?

I don?t know about you but I get really frustrated when I have to deal with anyone in the plumbing, heating, or electrical field. For the most part, the service is horrible, the contractors are unreliable, and the lack of professionalism is rampant. Read more →

Is This Any Way to Run Your PR?

You bet!Especially for business, non-profit and association managers who REALLY need to persuade their key outside audiences to their way of thinking. Then move them to behaviors that lead to the success of their department, division or subsidiary. Read more →

Is This the PR You Thought You Were Getting?

You know, where you do something positive about the behaviors of those outside audiences that MOST affect your organization? And where you do so by persuading those important external folks to your way of thinking, then move them to take actions that help your department, division or subsidiary succeed? Read more →

Is This What PR's All About?

Simply moving messages from one point to another using tactics like press releases, special events, brochures and broadcast plugs?Good gosh, I hope not! Read more →

It's CNN! They Want To Talk To You!

Being invited to appear on radio and television used to be reserved for top company executives and spokespersons. Until quite recently, the chance of being invited to make a media appearance was extremely small, even for the highest echelon. Read more →

It's Just Common Sense!

When a group of outsiders behaves in a way that hurts your business, you usually do something about it. Yet, many business people are amazingly casual about their own external audiences. Read more →

It's the Little Details that Can Make or Break a News Story

Have you ever heard of the saying, "One person's trash is another person's treasure?" Well, that statement is a true one, but never more so than in the realm of media relations where so many small-business owners find it so difficult to garner media coverage for themselves or their companies. Read more →

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