PR

6 Essentials for Doing Your Own PR: Guest Author
Today's issue of Lean Marketing Champions features tips on doing your own PR from one of our authors and PR goddess, Paula Gardner.1. A Website.Even if you think a website isn? Read more →
6 Steps to Using Trade Magazines To Reach Customers
When developing a publicity campaign for their business many owners overlook the importance of trade magazines and journals as vehicles for reaching new customers. Read more →
6 Ways You Can Get Better Media Coverage
One of my greatest rewards as a public relations consultant is seeing a client get considerable and positive media coverage. It builds lasting brand recognition and serves as a third-party validation for their organization and its products or services. Read more →
7 Key Points For An Event Planning Checklist
An event planning checklist is extremely important when it comes to organizing a baby shower. If you are in charge of hosting, there are many details so an event planning checklist is definitely the way to go. Read more →
7 Reasons Why Press Releases Beat Advertising
1. PR is cheaper than advertisingAdvertising generally costs money. Most small businesses don't have a huge budget for marketing and a full-page ad in a well-known magazine could easily cost $5000 or more, before the cost of graphics, design etc. Read more →
7 Simple Steps To A PR Launch
A PR product or service launching is a perfect way to build momentum slowly. It handles the first and most important hurdle to overcome in building a brand -- credibility. Read more →
7 Tips to Get More Mileage Out of Your Online or Offline Publicity
You worked hard to get a story on your business in a popularwebsite or your local paper. Don't let your efforts ends there --here are seven tips to help you maximize your online and offlinepublicity: 1) Reprint, Reprint, Reprint! Read more →
7 Ways to Get Publicity This Summer
Now is your chance. While the marketing and public relations experts are off enjoying their hard-earned vacations, the media are left scrambling for much needed copy. Read more →
8 Successful Secrets for Getting Your Press Release into Print
1) Target the right magazines for the products you sell.Many times, individuals will send out their press releases to every category of magazines listed in hopes that by doing this approach, something will stick. Read more →
8 Ways to Use Local Publicity to Drive Your Business
While scoring anice story in BusinessWeek or USA Today is something tocelebrate, there are times when you need to grab attention a bitcloser to home. If your business draws its clientele from a specific town, cityor region, focusing your energy on getting an elusive nationalpublicity hit may be overkill, especially when getting publicitywhere you need it -- in your home town -- is often so mucheasier. Read more →

Aphorism

How do you decide which active funds to select?

William Sharpe


Contents

All about business in russian