PR
Inside A Company's News Release, Part One
Most investors read a company?s news releases, but don?t read between the lines to understand in which direction the company is heading. Too often, a company tries to say everything in the headline and the first paragraph. Read more →Inside A Company's News Release, Part Two
Energy Metals Corporation (TSX: EMC.TO) announced it would commence trading on the Toronto Stock Exchange on Thursday. EMC Chief Executive Paul Matysek? Read more →Interactive Press Releases Affect Year-End Projections
It's that time of year again. Millions of people are wrapping up their Christmas shopping and stores are gearing up for post-Christmas markdowns. Last season's inventory has to be moved out quickly as the new floods in. Read more →Internal PR: The Inside Story of Successful Businesses
Some of the greatest PR stories an organization has to tell about itself are well-known to everyone except its employees. How can this be?An organization can become so focused on getting their message ? Read more →Internet Etiquette for Business Success
You're trying to recruit a downline into your program, you've tried every trick in the book, and no one is signing up. Is there a sign on your back that says you've got the plague? Read more →Interviews - Five Tips To Handle Tough Questions From Reporters
Journalists are trained and often experienced at getting information out of their subjects. Conflict and other negative situations often make the news and journalists often have a knack for taking a positive situation and twisting it into something else in order to make it more ? Read more →Introducing Public Relations
Effective public relations are a process and its essential first step is research. Nowadays, research is widely accepted by public relations professionals as an integral part of the planning, program development, and evaluation process. Read more →Introduction to Press Releases and How they Can be Used
A major goal for many webmasters is to build many back links for SEO purposes to get their web sites ranked higher in search engines. As a result, many webmasters spend countless hours and hundreds of dollars to build links to their web site. Read more →Invite the Media to Tell Your Story
People often ask me how I managed to get a major newspaper like The New York Times to write my story. My response is, "Nineteen years of growing a successful business. Read more →Is PR All About Image? NO!!
That's like asking if advertising is all about type faces and photography. The answer to both questions is a teeth-clenched "of course not!"What public relations IS all about, rather than hollow images, is the very real business of dealing effectively with target audience perceptions and behaviors that have a major effect on an organization. Read more →← Previous Next →
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Aphorism
He replied, "Compound interest."
Albert Einstein