PR
If I Were Coaching You
If I were coaching you as a business, non-profit or association manager on how to get the biggest bang for your public relations dollar, I would sum it up for you this way. Read more →If They Care About Brad And Angelina, They'll Care About You Too
Are your clients sick of hearing from you? I doubt it. Let me explain.On my way to Cleveland awhile back, I stopped into one of the little stores in Salt Lake's airport to grab a pack of mints. Read more →If You're In The Market For Retaining Rings or Snap Rings, Read This First
Constant section or uniform section rings are often interchangeable with stamped rings. They will function in a housing or on a shaft as well as or better than their stamped ring replacements. Read more →If Your PR Can't Do This, Bag It!
As a business, non-profit or association manager, why continue a public relations effort that doesn?t deliver the key external audience behaviors you need to achieve your department, division or subsidiary objectives? Read more →Ignore PR at Your Peril!
If you do, it means:you don?t value tracking the perceptions of important outside audiences whose behaviors could sink your ship:you don?t care about setting a public relations goal designed to correct misconceptions, inaccuracies or rumors that can hurt you;you care even less about strategies to get you from here to that PR goal you already don? Read more →Imagine PR Like This Helping You
As the kids say, how cool is this?You're a business, non-profit or association manager and, finally, you decide to do something positive about the behaviors of those important outside audiences of yours - behaviors that MOST affect your operation. Read more →In PR, You Pay When You Stray
Don't let yourself be diverted by communications tactics playtime. You know, straying from the main Public relations game plan by juggling a press release against a radio interview, or a brochure against an op-ed. Read more →Incredible Results of Well-Written Press Release
Press releases are one of the most important elements in the marketing strategy that provides for the maximum exposure of your company and reminds your clients about important developments in your company. Read more →Incredibly Dumb Things Smart Business Owners Do When They Try To Get Free Publicity
There?s an unwritten "code of ethics" out there that dictates the guidelines the media expects savvy publicists to follow. Certain do?s and don?ts that keep the amateurs out of the "club". Read more →Inoculate Yourself Against Bad PR
What is bad PR?Well, if you?re a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside audiences of yours that most affect your operation. Read more →1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117
Aphorism
Albert Einstein was once asked, "What is the most powerful force in the universe?"
Albert Einstein
