PR
How To Write More Powerfully For PR, Offline And Online
Years ago when my Dad owned a group of local newspapers I spent my school and college vacations working in the editorial office. We used to amuse ourselves over our sandwiches at lunchtime looking through and trashing the endless press releases that would arrive in the mail each day, all beautifully produced with glossy photographs (this was in pre-internet days). Read more →How to Write News Releases that Get Noticed
What do you do with junk mail? Are you like me? I toss this stuff without opening it ? unless I see some benefit. Publication editors do the same. They toss news releases that don? Read more →How to Write Press Releases That Work And Get Free Publicity
One study found that as many as 90% of the stories you read every day in the newspaper came about because someone sent a press release. Why aren't some of those stories about you? Read more →How to Write that Press Release Masterpiece?
The press release is a wonder drug when it comes to website promotion. Yet it?s one of the least used tools for new marketers.Press releases can be submitted just once to one place but suddenly appear in many publications in different locations using different media channels to millions of readers. Read more →How to Write Your News Release
Follow this step-by-step process to write and expose your news.FormatCall it a 'News Release', 'News Bulletin' or 'Announcement'. 'Press Release' sounds like propaganda. Read more →How Video Production can be used in PR
At the core of any successful public relations campaign is effective communication.Yet in this technological era, there are now more methods than ever to convey important messages to different audiences. Read more →How Would You Ever Know?
Your important outside audiences behave in ways that stop you from reaching your objectives.Because you haven?t paid much attention to their care and feeding, is it likely you? Read more →How Your Nonprofit Can Talk Back to the Media
Tsk, tsk, tsk.That's the essence of Katherine Q. Seelye's recent New York Times' article on how use of websites and blogs enables news subjects to balance traditional journalism. Read more →I Can't Afford A PR/Publicity Campaign -- Can I?
It?s a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: ?I?d love to hire someone to launch our publicity campaign professionally, but we can? Read more →I'll Alert The Media
There is something newsworthy happening at your organization right now. Here are some tips on how to tell your story.First, make sure your story contains all the relevant facts. Read more →← Previous Next →
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Aphorism
My mission has been to change the industry so that our citizens - the human beings who invest in funds - get a fair shake.
John Bogle