PR
How to Create Your Own Small Business Press Kit
In last week?s article, we talked about why your small business needs a press kit. Because they?re not just for the press, I prefer to call them small business information package. Read more →How to Form a Relationship with a Newspaper
How do you make a good relationship with a newspaper so that you can get new contacts?Newspaper relationships are probably the most difficult relationships to form. Read more →How to Generate Free Publicity for Your Product, Service, or Cause
One of the most misunderstood and most underutilized promotional tools available to small businesses and organizations is FREE PUBLICITY.Every business, no matter how large or small, can effectively use free publicity to enhance its image, increase sales and profits, generate sales leads, expand distribution, and promote customer goodwill. Read more →How To Get An Avalanche Of Free Publicity For Your Home Business!
There are many ways you can get tons of free publicity in the form of write-ups in magazines, newspapers, and even radio and TV. And sometimes you can turn family events into human-interest stories that editors like and will publish in their magazine and newspapersOne way is to compose a printed news release on your product or service, but include a story involving your family into the release. Read more →How to Get $1000 worth of Advertising for $60
?2004 Jeffrey DobkinSixty dollars doesn?t go a long way in buying advertising space. But if you spend it creatively, you can get over ten times that value in newspaper or magazine lineage. Read more →How To Get "Radio-Active" PR For Your Non-Profit Cause-Part One
"We are in the communications business, the business of conveying messages to the human brain," said the late David Sarnoff, founder and president of RCA. Read more →How To Get "Radio-Active" PR For Your Non-Profit Cause: Part Two of Three
FIVE WAYS TO GET ON THE RADIOHere are five basic methods of fitting your group into the programming at radio stations:1) Spot messages2) Feature stories3) News4) Interviews5) And becoming a reporter. Read more →How To Get "Radio-Active" PR For Your Non-Profit Cause: Part Three of Three
HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay calm, relaxed, and focused while being interviewed on the radio?I've been both a guest and a host, and I've heard the nervousness in the voices of many callers, and seen it in the eyes of some first-time guests. Read more →How to Get a Story About You or Your Business in USA Today
I am often asked by clients to target USA Today for media coverage, and with good reason: USA Today coverage can have a significant impact on businesses and organizations. Read more →How to Get Free Publicity for Your Small Business
For starters, take a crash course in writing press releases and putting together a media kit. Numerous online articles detail press release writing ? presenting something newsworthy about your business in one or two pages. Read more →← Previous Next →
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Aphorism
You should invest in a business that even a fool can run, because someday a fool will.
Warren Buffett