PR
How to be the Most Memorable Person at Networking Events
Most of the people I hear from hate networking. They go only because they know they "should," but it's like pulling teeth for them.If you've experienced the usual clammy grip of fear when it's your time to introduce yourself, the following may help you feel more at home, make deeper, more lasting impressions, and attract voluntary referrals from many of the other attendees. Read more →How to Break News...and When to Apply the Brakes
? Whitson, Journal News.??Jamie, it?s Phil, how you???Phil, whataya got? On deadline. Can?t talk.??I?m following up a press release I sent late yest??? Read more →How to Capitalize on Your Nonprofit's Media Coverage
Anytime your nonprofit receives positive media attention, its simply human nature to want to share this information with target audiences via your website (and every other communications channel). Read more →How to choose a PR Agency
In business, as in all walks of life, the way you present yourself to the world is of critical importance. It is no good having a fantastic product to sell if the public perception of it is misguided or negative. Read more →How to Combine PR with SEO for Maximum Online Exposure
I'd like to share with you a strategy for combining search engine optimization with online PR.As you probably know, gaining inbound links to your website helps increase your search engine visibility. Read more →How to Create a Better News Release
Many organizations and businesses want media coverage of their activities, and at the same time many newsrooms are looking for local (or even national and international) topics to cover. Read more →How To Create A Media Frenzy - The Mark Latham Way
If you're in Australia at the moment it is hard to miss the media frenzy created by the release of a new book described as "the biggest political news story of the year". Read more →How To Create A News Angle
Think of a triangle. On the left, imagine the story you want to tell. On the right, you have zeitgeist , or curent events.The object of the game is to create a unified, triangulated center. Read more →How to Create Quality PR Results
For many of us, the word quality is closely related to our expectations. When we receive the public relations results we planned for, we feel, understandably, that we have generated quality results. Read more →How to Create Your Own Indie-artist Press Release
Creating a press release can be one of the best ways for an indie artist, or band, to gain some instant media exposure for themselves. And you know, as well as I, that exposure is the name of the game these days. Read more →← Previous Next →
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Aphorism
You only have to do a very few things right in your life so long as you don't do too many things wrong.
Warren Buffett