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PR

24 Killer Press Release Secrets

1. Your press release should sound like news, not an ad.2. You should only send your press release to the media related to the topic of your press release. Read more →

3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure

1) Establish Rapport, then get the editor/producer excited.There's not a shortage of stories, but there is a shortage GREAT stories. If you are exciting, unique, or provocative that may be exactly what you need to get the attention of the editor/producer. Read more →

3 Mistakes You Can't Afford To Make When You Write A Press Release

You have the story of a lifetime. Editors are going to drop their jaws in amazement. You just can?t wait to get the press release on their desk. You fire up the fax machine, hit the go button and then rush over to your phone to wait for the calls. Read more →

3 Reasons to Tap into the Power of Publicity

Publicity is obtaining editorial coverage or features for your business. Publicity is getting your business reported as news. Examples of publicity are newspaper and magazine articles, radio and television interviews and Internet forums and much more. Read more →

33 Reasons To Do A News Release

News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press. Read more →

35 Quick Tips for Writing A Press Release

Layout1.?? 1-2 pages in length.2.?? Double-space.3.?? 1.5 to 2 inch margins.4.?? Use company stationary with logo and slogan.5.?? Avoid bright or dark-colored paper. Read more →

4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity

As the year starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2004. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. Read more →

5 - Ways To Turn Publicity Nightmares Into Advantages

Mistakes happen. Every person, company, organization, or government, will one day face the reality of having made a bone-head mistake, that requires you having to handle the problem with the public and the press. Read more →

5 Critical Tests Every Press Release Must Pass

You've heard "them" say it, haven't you?By "them" I mean the experts. The teachers. Even some people from advertising & PR agencies.They'll tell you there's only one way to do a press release "right. Read more →

55 Reasons To Send Out a Press Release

When should you send out a press release? You want to know my acid test? If it?s newsworthy and if it?s useful to the reader. It?s that simple.There are many factors to weigh when considering the need to send out a press release. Read more →

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