PR

How Managers Hit PR Paydirt
As a business, non-profit or association manager, you?ll know it?s PR paydirt when you?re able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary? Read more →
How Managers Hurt Their PR Results
Business, non-profit or association managers hurt their own public relations results when they become fascinated with PR tactics ? press releases, publications and brochures and, particularly, fun-to-manage special events ? Read more →
How Marketing-Minded Financial Planners Get Publicity
You?ve probably noticed, if you live on this planet, that we live in a media-driven world.You may have mixed feelings, personally or philosophically, about this. Read more →
How PR Can Be a Passport to Success
Here?s a quick description of such a passport: a high- impact, public relations action plan which does something meaningful about the behaviors of those important audiences that most affect your business, non-profit, government agency or association. Read more →
How PR Helps Fiercely Competitive Managers
Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire print and broadcast tactics every day of their business lives. Read more →
How PR Helps Managers Win
Anything that lets managers achieve their managerial objectives is a winner.It?s a bullseye when the right public relations alters individual perception leading to changed behaviors among key outside audiences. Read more →
How PR Makes a Manager's Life Easier
Things are pleasant for many business, non-profit or association managers when their public relations people deliver newspaper and talk show mentions, informative brochures and videos, and special events that attract a lot of people. Read more →
How Public Relations Changes Minds
Public relations changes minds in the process of delivering what business, non-profit and association managers need more than almost anything else ? Read more →
How Real PR Works
For some, public relations works well when their news release or special event winds up in the newspaper or on the radio.For others, public relations works best when it does something positive about the behaviors of outside audiences that affect their operations the most. Read more →
How to Be a Guest on a Radio Talk Show
Ever listen to a talk show on the radio? And ever wonder how those experts on the shows got to be there?The dirty secret is that they shamelessly pushed themselves onto the program. Read more →

Aphorism

He replied, "Compound interest."

Albert Einstein


Contents

All about business in russian