PR
Go Ahead, Marketing-Minded Financial Planners, Call a Reporter
Yes, you can call a reporter.I've said it before, in dozens of articles and presentations to financial planners looking for free publicity. Hopefully now you? Read more →Go Back To Basics To Get Your Story Into The Media
IN an era of increasingly complex communications ? blogs, satellite, digital, podcasts ? business people could be excused for wondering how it?s best to achieve coverage in the media. Read more →Got Publicity? How to Become a Household Name
Are you working as hard as you can in your area of expertise? Are you implementing creative ideas? Are you valuable to your clients? And now the tough question: Does the public know about you? Read more →Got Something Important To Say? Getting The Word Out
Have you got an important point that you are trying to get across. Do you have an organization and charity that you want people to know about? Do you want your business to be better known? Read more →Grandma Says...
Southern grandmothers have often said, ?there are only three times a respectable person?s name should be in the paper: when you are born, when you are married, and when you die. Read more →Great Public Relations Keywords To Generate More PR Sales Leads
If you are a public relations professional you know that created a website for your business is easy. Drawing visitors to your site to generate PR leads is the difficult part. Read more →Grow Your Financial Planning Practice by Taking Your Publicity National
Think that you aren't big enough for national media coverage? Says who? Certainly not the USA Today. In one recent two-week period, they quoted financial planners in Southfield (Michigan), Dublin (Ohio) and Clearwater (Florida). Read more →Guerrilla PR- Chapter One
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father of modern communications, wrote the immortal words, ?The medium is the message. Read more →Handling Controversial Media Questions
It?s really difficult to appreciate the First Amendment in the middle of a controversy, but the media has an important role to play. If you treat the media like ? Read more →Handling Fringe Group Boycotts and PR Marketing; Case Study
What do you do if your business becomes a target of a fringe group boycott in your small business? It can hurt your business. This happened to me once in my company. Read more →← Previous Next →
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Aphorism
My mission has been to change the industry so that our citizens - the human beings who invest in funds - get a fair shake.
John Bogle