PR
Financial Planning Publicity: When Talking to the Media, Don't Fake What You Don't Know
Relationships are based on trust?not just romantic relationships, or doctor/patient relationships, but practically any relationship, even the one with your auto mechanic. Read more →Finding the Right PR Just Got Easier
Try this on for size!As a business, non-profit, government agency or association manager, you need the kind of public relations effort that leads directly to achieving your managerial objectives. Read more →Five Great News Stories You're Sitting On Right Now
Smaller companies don?t always have the budget - or inclination - to retain a PR hotshot to tell the world about their business success, but that doesn? Read more →Five Publicity "Buckets" For Marketing-Minded Financial Planners
Maybe you?ve seen another financial planner on TV, and thought, ?Hey, I?m just as good as she. Why didn?t the press pick me??Well, chances are, as you now know, they picked her for at least two good reasons: She is a proficient ? Read more →Five Reasons to Conduct Media Interview Training
Given the importance organizations place on generating press coverage, it?s vital to have a strategy and skilled professionals assigned to critical tasks. Read more →Five Ways To Improve The Accuracy of Your Media Releases
It is so easy to do. A small typo. But it can have big consequences. Especially if it is in your media release.It can cause millions in lost sales, damage your reputation forever and cost you political elections. Read more →Five Ways to Maximise Morning TV Interviews
Morning or breakfast TV programs are a great way to get your message across.They are usually more informative, relaxed and friendly than current affairs orientated interviews. Read more →Foolproof Publicity for Marketing-Minded Financial Planners
They'd hate to admit it, but the media is pretty predictable.There are some stories that will run in newspapers until the saints go marching in. Some of the obvious ones: diet tips, anything having to do with kids or animals, political scandals, celebrity divorces. Read more →For Financial Planners, Marketing and Publicity Is About You
For financial planners, getting publicity, in the end, isn?t about having contacts in the media.Or about writing a great press release.In the end, it?s about one thing: it? Read more →For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact
Just because a publication is small doesn't mean that getting your name in it won't have great impact.Trade on the reputation of the tradesSome of the trade publications have very loyal audiences who are much more likely to trust someone they see there than someone on the local news or in The Wall Street Journal. Read more →← Previous Next →
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Aphorism
Success is getting what you want. Happiness is wanting what you get.
Warren Buffett