PR
Don't Need No Stinking PR?
Almost assuredly you do, especially when your most important external and internal audiences behave in ways that stop you from achieving your organizational objectives. Read more →Don't Pay for Radio Interviews
It used to be that all you had to do was pitch a great idea with a clever hook, and you?d be booked as a guest on a half-hour radio show.These days, however, hang onto your wallet. Read more →Don't Put Up With "Junk PR"
In public relations, ?junk? is more about attitude and lack of understanding than a measure of quality.Hopefully, if your public relations mission is yet to be accomplished, you agree that its primary thrust MUST be to take advantage of the fact that people act on their own perception of the facts before them leading to predictable behaviors. Read more →Don't Use PR
?lose the confidence of your key target audiences? discourage them from taking actions that lead to your success?fail to achieve your department, division or subsidiary objectives. Read more →Don't Waste Money on Public Relations
Demand that it pull its own weight in your boat by working to create, change or reinforce how your organization is perceived by those vital, external audiences, those groups of people who REALLY affect your business the most. Read more →Doubt PR's Clout? Don't!
Done right, it helps modify the behaviors of your most important target audiences, and that can spell S-U-R-V-I-V-A-L.I don't believe that's an overstatement because a customer who thinks badly of you and your business will not soon be darkening your threshold. Read more →Driving Near School Buses in Company Vehicles
School BusesWhen approaching a school bus: Slow down; If the amber lights are flashing, the bus is about to stop; If the red lights are flashing, the bus is stopped; In many states it is against the law to pass a school bus with flashing red lights and/or an extended stop arm. Read more →E-Mail Media Releases
E-mail is becoming the preferred way to receive media releases. Although it can sometimes be harder to get valid e-mail addresses for media contacts, e-mail releases are more likely to be read than faxes and faster than snail mail. Read more →Easy to be Foolish About PR
In fact, here are three really foolish goofs made by too many business, non-profit and association managers.If that?s you, you foolishly do nothing positive about the behaviors of those important outside audiences of yours that most affect your operation. Read more →Editorial Calendars: A Key to Publicizing Your Business
What is the one thing that all of the best public relationsagencies do every year? They research and compile editorial calendars from publicationsthat are pertinent to their client's business. Read more →← Previous Next →
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Aphorism
My mission has been to change the industry so that our citizens - the human beings who invest in funds - get a fair shake.
John Bogle