PR
Do-It-Yourself PR
In the PR world, it is a well-kept secret that some business owners and professionals are often the best people to conduct their own PR. Why? It?s not surprising that many PR agencies would like to have this business. Read more →Do-It-Yourself PR: An Accident Waiting to Happen
Early in my career as a public relations consultant, I remember standing in a group of people at a business function and listening to one man?s tale of woe. Read more →Do-It-Yourself Public Relations
Public relations (?PR?) can generate media and public awareness for any type of business and its products and services. Ask several people to describe PR and you? Read more →Does My Small Business Really Need a Press Kit?
When the ?experts? tell you you?re going to need a press kit for your small business I?ll bet you?re wondering why on earth you?d need one. At least, I think you? Read more →Does the PR Blueprint Work?
Managers, please take a minute and read two sentences: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. Read more →Does Your Small Business Have a Grooming Policy?
They say that image is everything and some of us have seen it all. Have you ever went into a store and just could not believe what you were seeing behind the counter? Read more →Don't Be Incredible
Public relations is all about credibility and trustworthiness. If you don't practice PR, then you are likely to be incredible.Some of the elements of a PR program include research, media relations, publicity, special events, employee relations, client relationship management, crisis communication, trade shows/conferences, community and government relations, and corporate identity. Read more →Don't Do This to Your News Release!
Hundreds of thousands of News Releases are sent out all the time and many people will show you different ways to write a news release in a way that will result in publicity for you or for your company. Read more →Don't Expect to Bump Oprah From A Magazine Cover
?I want a pony, a tree house and the fastest bike in the world.??I want the G.I. Joe with the parachute and camouflage Jeep.?Those wants from when we were children haven? Read more →Don't Get Eaten Alive!
If you don't have a grip on public relations, how your most important outside audiences behave really CAN eat you alive.But that needn't happen, and for a simple reason: people like those who make up your key target audiences, act on their perception of the facts (like everybody else) which leads to predictable behavior, good or bad, about which something can be done. Read more →← Previous Next →
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Aphorism
In investing, rely on the ordinary virtues that intelligent, balanced human beings have relied on for centuries: common sense, thrift, realistic expectations, patience, and perseverance.
John Bogle