PR

Developing your Media Tools
When pitching your expertise to the media, the tools you present to them are of up most importance. In sales, it's often said you only have one chance to make a good impression. Read more →
Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage?
Did you Know That Even TV Remote Control Units Can Get Press and Media Coverage? It is widely and yet wrongly believed that only very famous, fascinating or controversial people or products can get valuable press coverage and publicity through the distribution of press releases. Read more →
Do I Really Need a Publicist?
Are you hesitating about hiring a publicist or, if you have one, do you stop before writing that final zero on the monthly check, and think "I can do that myself. Read more →
Do You Have A Press Package?
How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy. Read more →
Do You Have an Exclusive Market Segment?
You do if you're a business, non-profit or association manager with important external stakeholders whose behaviors affect your department, division or subsidiary the most. Read more →
Do You Have Issues?
Every organization has issues that could affect its operation. The following are some thoughts on issues management and some of the tactics available to us in this discipline. Read more →
Do You Really Need PR?
The right kind of PR, that is, the kind that puts you in charge of the care and feeding of a lot of people who play a major role in just how successful a manager you? Read more →
Do You See PR's Real Value?
As a business, non-profit or association manager, do you see the value in doing something positive about the behaviors of those important external audiences of yours that most affect your operation? Read more →
Do you use Press Release Distribution, Press Release Services?
If you want to start a business on the Internet you cannot ignore that easy golden rule. You must use this power from media.When you get media attention you get quality links to skyrocket your ranking in search engines. Read more →
Do's and Don'ts for Getting a Reporter's Attention
Nothing is more vital to your nonprofit's media success than knowing how to get a reporter's attention. So, to get an insider's perspective, I turned to Mark O'Keefe, Newhouse News Service's values and philanthropy correspondent. Read more →

Aphorism

Only two things are infinite, the universe and human stupidity, and I'm not sure about the former.

Albert Einstein


Contents

All about business in russian