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PR

Controversial Packaging Topics Make Great Media Fodder

Packaging is in the news almost every day. Not in the obvious sense where the package is the focus, but behind the scenes playing an integral role in the story. Read more →

Cooking Up A Press Kit

Press kits, like any dish, may include different ingredients depending upon who will be consuming them. A good press kit can be used with potential investors or clients, just as it can for editors. Read more →

Corporate Donations, Government Grants and the Public Relations Justification and Ethics in Giving

So often we hear people complain that this person is rich and they did not give enough to that cause or that Corporation is only giving for the Public Relations and they lack ethics. Read more →

Corporate Volunteerism, Donations and Public Relations

Many people often condemn Corporations for only giving when it is a trendy issue. For instance every one was ready to help out in the Indonesia Tsunami, Pakistan Earthquake and Hurricane Katrina. Read more →

Cracking Da Media Code

With the international movie based on Dan Brown's book The Da Vinci Code breaking box office records around the world, its time to look into the secret world of the media. Read more →

Create Great PR by Staying in Touch

We have talked about the inner circle and how to take advantage of knowing more about your customer than they sometimes do. You need to combine your ability to touch base with being visible in the community and with the media. Read more →

Creating a Powerful & Effective Press Release

Have you considered a press release as a form of marketing for your company and your products? Sometimes this valuable tool is overlooked in place of more traditional advertising. Read more →

Creating Event Magic through Planned Video Production

Once upon a time, there was a young, stressed out corporate events planner called Tanya. She was organising a large-scale event for her firm?s biggest client. Read more →

Creating PR by Way of Interviews

One great way to create public relations and Internet community goodwill for your online business is to do interviews of people in the industry. This does two things; first, it makes you look good being associated with other people that you are interviewing and it makes you look like you know what you are doing and you are well connected in the industry so you must be very good and even an expert in the field or industry sub sector. Read more →

Creating Your Online News Room: How To Build a Site The Media Will Love

From time to time, people ask me how public relations has changedduring the two decades in which I?ve been seeking publicity.? Myanswer:? technology.? Twenty years ago, the fax machine was anewfangled novelty. Read more →

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