PR
Common Press Release Mistakes: Don't Make it a Sales Pitch
The number one mistake that those who are new to press releases make is that they make it sound too much like a sales letter. A press release is used to promote your company or product, but making you press release a rewrite of your ? Read more →Common Press Release Mistakes: Include your Contact Information
Contact information is by far the most important part of your press release and you need to make sure that you provide enough information so that a reader of the press release will be able to reach you. Read more →Communication & Corporate Social Responsibility
In the past few years, the anti-corporate movement (including those opposed to globalization) has gained a bit of steam.What many people in the movement promote now is called Corporate Social Responsibility (CSR), the idea that corporations should be responsible to all of society and the environment, as well as to shareholders. Read more →Communications Analysis: Real-Time
You've just reviewed the final results of your last pro-active media campaign to launch that new product or service. The numbers look pretty good: media impressions were in the millions; coverage was evenly split between broadcast and print; and a leading national paper ran three stories on the launch-pretty impressive. Read more →Communications Considerations for IPO Companies
Despite exploding regulatory costs and skeptical investors, the market for initial public offerings seems to be rebounding. A few young companies mulling their own IPOs asked me what communications issues to keep in mind. Read more →Community Based Marketing Strategies
As small businesses we have an opportunity and an obligation to help keep our communities strong. As small business people we have an awesome distribution system, reaching hundreds of people every day who come into our stores. Read more →Company Dress Codes for Small Business; Shorts and Pants
Most small businesses have logo?ed shirts, usually polo shirts with logos, this is typical in American Business. But many small businesses either do not have a dress code for pants and shorts or they have one, but rarely enforce it. Read more →Competition in the News Creates Spin
In larger cities with many outlets they are competing for more news that other outlets cannot get as fast. ?THE SCOOP? and also the spin, this spin thing is so that articles can cater to the readership or so they say. Read more →Connecting PR to SEO for a Complete Strategy
PR without SEO may soon mean no PR at all. A front-page story in a major newspaper might boost your ego, but a top 10 Google ranking will boost your business; if you have any doubt ? Read more →Consider Media Lead Times When Pitching Stories
You improve your chances of getting coverage if you understand the lead times of the various media when pitching story ideas.Newspapers, for instance, often work with no lead time. Read more →← Previous Next →
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Aphorism
Charlie [Munger] and I would be glad to take any money management organization in the world managing more than $US10 billion and we would be willing to bet that their aggregate investment (performance) will be poorer than a no-load, very low cost index fu
Warren Buffett