PR
Etymology- How Words Change Over Time
Etymology is the study of the origins of words.As languages develop the meaning of words can change over time. This causes confusion and misunderstanding when communicating with other people. Read more →'Til the Cows Come Home: 6 Ways to Maximize your Local Connections
I once opened a press kit that mooed.MOOED.We kept the package around the newsroom for weeks, but never published the press release and professional photos wrapped inside. Read more →10 Critical Press Release Writing Tips
1. Start strong: Your title and initial lines should briefly and directly convey what you want to say. Include the ?who, what, where, when and why? in the lead of your press release. Read more →10 Reasons to Send a News Release
News releases are definitely the workhorse of promotion and publicity efforts. properly drafted timed, and followed up on with the media, a release can get the word out on your product or service. Read more →10 Secrets to Free Publicity
Public relations is popular because it is very cost-effective and it works. If you send out one press release, for example, and it gets into print, it could generate more interest in your product or service. Read more →10 Secrets to Get Your Press Release Noticed
It?s difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales support, news releases can make your company grow faster. Read more →10 Tips for Tantalizing News Releases
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. Read more →10 Tips for Writing a Press Release
Publicity is the one of the most cost-effective marketing tools available. It not only spreads the word about you, your products or services but it helps build credibility. Read more →10 Tips to Give Your Press Release The Edge It Needs to Make the News
Writing a press (or media) release is quite an art (and a science) but don't let that scare you. Here are 10 tips to point you in the right direction.. Read more →10 Tips to Polish Your Press Release
Working with small businesses and nonprofits, I am often asked for advice on writing a press release that is sure to get picked up by worthy media outlets. Read more →← Previous Next →
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Aphorism
By periodically investing in an index fund, for example, the know-nothing investor can actually out-perform most investment professionals. Paradoxically, when "dumb" money acknowledges its limitations, it ceases to be dumb.
Warren Buffett