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Marketing

Customer Relationships: Are You Boiling the Frog?

Against my better judgment, I spent this past Sunday morning working in the yard. With the heat wave bringing temperatures into the upper 90?s by mid-morning, I knew I couldn? Read more →

Customer Retention with a Personal Touch

Personal contact with customers is a crucial element in the success of any new business ? and it?s one of the most common casualties of growth. As a company grows, the president tends to fade away into his or her office. Read more →

Customer Testimonials: 5 Simple Ways to Get Others to Toot Your Own Horn

Some of the most powerful marketing tools you have at your disposal are testimonials from your own satisfied customers. Testimonials establish instant credibility with your prospects and endorse you in a way you simply cannot do yourself. Read more →

Customers Are Like Vampires

No, customers aren't bloodsuckers (well, maybe a few are!) and they don't come out only at night. According to legend, vampires don't come in until they are invited. Read more →

Customers: The Key To Successful Marketing

How well do you know your customers?What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Read more →

Customized Service Builds Client Loyalty

Client loyalty is best built with customized services that specifically meet client need. It is time to banish the "standard" treatment including standardized letters and invoices in favor of customized support. Read more →

Customizing Booklets By Industry or By Company

Customizing booklets can be done by industry or by company."110 Ideas for Organizing Your Travel Business Office" or "110 Ideas for Organizing Your Beauty Salon" or "110 Ways for Organizing Your Fitness Center" are examples of customizing a generic booklet about organizing your business life according to specific industries. Read more →

Cut Through the Marketing Clutter

Every experienced marketer knows that you can?t quickly give up on a prospect just because they did not respond to your first marketing communication. Prospects are very busy with their own personal challenges and other pressing needs and issues. Read more →

Cut Your Hair - Not Your Marketing!

This is a good time of the year to review your previous year's Marketing and think about what to do for this year. From the rumours on the street, customer loyalty is down 25 - 35%. Read more →

D.A.N.C.E. With Me

Recently, a client asked what he could do to help my business, but I wasn?t ready with the answer. A lot of us probably miss these opportunities because we don? Read more →

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