Marketing

Cross Selling Software For Higher Sales
Cross selling involves five fundamentals:You have to know your products very well.You have to know your clients. To get the best results identify which customers are your best target. Read more →
Custom Lanyards - The Perfect Solution for Promotion, Branding, and Marketing
Lanyards are fast becoming the new "must have" promotional item.Events organisers in the UK are realising the potential that custom printed lanyards can have in brand awareness. Read more →
Custom Lapel Pins Incredible Promotional Tool
Custom-made lapel pins are one of the most cost effective promotional tools on the market right now. Whether you are a small organization or a multi-national conglomerate, they are a very affordable way of subtly conveying your message to an applicable industry. Read more →
Custom Packaging and Shrink Wrappings: An Important Role In Selling Your Product
When manufacturers first consider a product, they often discount the issue of packaging. They seem to think such decisions can wait until the product is ready for production. Read more →
Custom Printing: How to Get the Photo Quality Results That Your Competitors Have
Your competitors' custom printing projects have it - their marketing materials are vibrant, photo quality works of art. Even your smaller competitors with smaller marketing budgets have it. Read more →
Custom Silicone Bracelets - A New Cheap Giveaway for Corporations and Organizations
Remember going to your last trade fair? Remember that small booth where all you have to do is to place your full name, telephone number, address, and email address, and once you do that, you get a free mug with the company name on the mug? Read more →
Customer Feedback - A Secret Business Weapon
Have you ever got feedback from your customers about your products and services?If you did - What did you do with this feedback?Today I will show you how customer feedback can help you to improve your products and services and thus stimulate more sales. Read more →
Customer Lifetime Value - CLV - What Does it Really Mean?
Customer Lifetime Value (CLV) can get a little tricky, but I?ll try to make it simple. By now you?ve probably heard the term yet may not fully understand how to use it effectively, if at all. Read more →
Customer Lifetime Value - The Key To Maximizing Your Profits!
The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on their bottomline. Read more →
Customer Loyalty, a CRM Strategy
It is only natural that the CRM-strategy is reflected in the company's vision and overall business strategy and hence affects every part of the company. Read more →

Aphorism

Reporters would say, you mean they gave you guys a Nobel Prize for something as obvious as that [Modigliani & Miller theorem of corporate valuation]? And I’d add, Yes, but remember, we proved it rigorously.

Merton Miller


Contents

All about business in russian