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Marketing

Creative Marketing Will Grab Your Prospects' Attention

Imagine for a moment that you manage the marketing activities for a relatively well-known, non-alcoholic drink. You?re competing for buyers? attention at an upcoming industry trade show. Read more →

Creative Marketing with Postcards

Yes, you?re right, there?s nothing new or creative about a postcard. But how about being unique in the way you use them?Most business owners don?t use postcards as a marketing tool and those that do, use them infrequently and haphazardly, with no strategy involved. Read more →

Creative Marketing: Just Your Style

You've enlisted some of the traditional marketing methods to sell your services: you received some publicity in your local paper; your website is up and running; and you're listed in the Yellow Pages. Read more →

Creative Online Marketing For Salespeople and Business Professionals

New to a sales career? Want to market yourself but don?t have the money to do so? Tired of cold calling and prospecting? Wish there were an easier way to get the word out about your services? Read more →

Creative Packaging and Pricing

To make more money with what you are already offering, consider different strategies to make it easier for people to purchase your services/products. Restructuring your pricing and packaging creates more options for your customers. Read more →

Creative Writing for Direct Sales Reps

It's been said before, those in Direct Sales CAN write articles. It's true your target market is not those in business and writing business articles is not something that's going to benifit you. Read more →

Creativity is a Round Process

In a world of fast change and fierce competition, the ability to find new and innovative solutions is necessary for your survival. Thinking power and creativity are your primary competitive advantages. Read more →

CRM Star Wars: When Marketing is from Venus and IT is from Mars

Inherent tensions exist between marketing and IT. This is often compounded by lots of cross-talk, with each function on different channels. When tension becomes unresolved conflict, CRM strategy is impossible to execute. Read more →

CRM System: Give Meaning to Your Data

A customer relationship system (CRM) system uses technologically-driven strategies to assess customer needs and buying behavior. This allows businesses to market their products and services more effectively. Read more →

CRM: Strategic Engine or Just Another Tool?

CRM?strategic engine or just another technology tool? How would you answer this question about your company's CRM initiative? It depends on how honest you are in answering some other questions, including:Do your people have real decision-making power to provide great customer service? Read more →

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