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Marketing

Creating a Marketing Plan for Your Website

Have you created a marketing plan for your Website? If not, it is time to think about developing one. An Internet marketing plan helps you make the right day-to-day and long term decisions. Read more →

Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business

"Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come to me for marketing help, the first thing I ask is, "What's your plan?" If I'm greeted with a blank stare, then I know we have work to do! Read more →

Creating A Presence for Your Business and Increasing Sales

Five years ago I started my first business. My background and training were in manufacturing, chemistry and management. The management experience was certainly helpful in launching a new business, but the other areas really didn't lend much to helping me get done everything I needed to do. Read more →

Creating a Trade Show Budget

Setting up a display at a trade show is expensive business. You have to rent the space, create a display, promote it, stock it, and staff it. Before you decide to get involved, take a serious look at the costs of all of these components. Read more →

Creating Assets:  Spark Your Thinking With These 16 Comprehensive Questions

Here are some questions to get your thoughts and cash flow moving that will also keep your product creating aligned and focused. Find your gold mine in your surroundings by looking at any promotional literature you have created, audio or video tapes you have produced, press releases or articles about or by you, your product catalog or list and even your business card. Read more →

Creating Customers

A pretty smart guy reminded me recently of the reason we're in business. He said it's to "create customers."I thought about that and decided I had to agree. Read more →

Creating Great Charts for Persuasive Trade Show Presentations

A well-designed chart can be one of the most persuasive elements of your trade show booth display and literature. It illustrates to your customers why your product is the obvious solution to one of their specific needs. Read more →

Creating New Marketing Ideas: How Do You Think Creatively About Your Business And Your Customers?

In the last week I have met two coaching clients who both have 3 years old businesses yet their approaches to business are like chalk and cheese.John enjoys a comfortable job, his company has a regular clientele and he makes steady money - not brilliant but enough. Read more →

Creating the Business Card You Desire

Business cards are an important part of your marketing strategy. They can be plain text and may include your logo.Most importantly they should match all your marketing materials in order to brand your company with your customer. Read more →

Creating the Perfect Tagline

They?re everywhere! We?re literally inundated with them day and night. No matter where we are, we can?t escape them. Yes, we?re talking about the ubiquitous, omnipresent TAGLINE! Read more →

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