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Marketing

Contrarian Marketing at Benetton's

Perhaps, with apologies to Dale Carnegie, we should call this article: "How to make enemies AND influence people."The subject: United Colors of Benetton's campaign to promote its clothing, using photos and stories about death row prisoners in the U. Read more →

Convertible/ Hybrid Displays for Trade Shows

Another recent improvement in the trade show industry is the use of convertible or hybrid displays ? displays that contain modular components that can be used by themselves or together to create multiple sized displays. Read more →

Converting Customer Doubt Into Sales

There is a specific problem that occurs in a great majority of sales. Whether you're a salesman, marketer or copywriter it is not the largest problem you? Read more →

Convey A Better Image with Engraved Business Cards

Engraved business cards appear luxurious and elegant. If you want to convey a sense of your company being head and shoulders above the competition, look into buying some engraved business cards. Read more →

Cook Up Something Special: How To Create A WOW Experience For Your Clients

My niece recently graduated from high school, and my family spent the entire morning, evening, and night celebrating this wonderful once in a lifetime event with her. Read more →

Copy SoapNet and Make Money

Whether you want to admit it or not, soap operas may hold the key to your home business success. This article includes a few home and small business principles I learned while watching SoapNet. Read more →

Copywriting: 7 Ways To Trigger Emotions

You absolutely must trigger an emotional response with your copy if you intend to get response ? whether you're looking for a lead or a sale. It doesn't matter who you're marketing to, either: Business ? Read more →

Core Values For Business Advantage

Clarifying and implementing corporate core values ? corporate DNA ? will result in a business advantage.Two questions every company should ask:1. Why did each employee select our company and why do they stay? Read more →

Corporate Branding and Trade Shows - 8 Tips for Marketing Managers

Trade shows are part of the marketing mix and the appearance by your firm should be a continuum of your entire marketing including advertising, public relations and events. Read more →

Corporate Cleavage

I enjoy cleavage as much or even more than the next guy. However, after reading my latest issue of Men?s Health magazine, I checked my Encarta dictionary and looked up the word ? Read more →

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