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Marketing

Competitive Research and Google

It all started out with an email message: "I am starting a new one of a kind company ... at least I think I'm one of a kind ... how do I find out who else out there might have beat me to the punch? Read more →

Competitor Analysis in Business - Who are Your Competitors Anyway?

Most companies analyzing their competition focus only on the competitor they sell directly against; usually the archrival who brings the same product to the same customer as you, leading to the death spiral of price competition. Read more →

Comprehensive Marketing Details Not Found in Beginner Books

If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers. Read more →

Computer Consulting: Do'?t Market the 90's Way

The 90?s was a time of certification for computer consulting businesses. Everyone touted what formal partnerships they had with what major corporations. Read more →

Computer Consulting: Spread the Word

Make sure your current computer consulting clients, friends, and family know what types of companies you work with, the types of things you do, and how much you would appreciate referrals from them. Read more →

Conduct Your Own Focus Group

You've just developed a new product, but you don't know if it matches people's expectations. So what do you do?Focus groups have been so under-utilised in small businesses that it's time to turn the tide around. Read more →

Connect to Your Customers with Superb Sales Letters

In the age of e-newsletters and e-mail, you may not consider a sales letter, sent through the regular old postal service, as a viable means of contacting your target market. Read more →

Connecting With Your Clients

Many service professionals tell me that they are uncomfortable with the idea of marketing -- like marketing is a bad word! For some, "marketing" brings up images of telemarketers, aggressive sales people, and feelings of resentment at being invaded. Read more →

Consider Consumer Psychology

In your marketing efforts, be they on or offline, it?s wise to consider the psychology of the consumer you are targeting. If you?ve done your homework you? Read more →

Consistency Is Far Greater Than Rare Moments of Greatness

You just never know.When you answer a phone call from an unknown number. When you engage in a conversation with a guest at your office. When you greet a potential customer who walks into your store. Read more →

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