Marketing

Commercial Collections By Telephone
The telephone enables a credit manager to make many contacts in the shortest period of time. A call permits you to present your case to the debtor for immediate response. Read more →
Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them
The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur. The following are 10 of the most common marketing mistakes that exhibitors often make. Read more →
Communicating Our Attitude
The goal of successful marketing is to create long lasting relationships with your prospects by marketing your business with passion. When you?re not excited about what you? Read more →
Communicating Trust to Online Customers - Web Usability Part 1
What is Trust?Online trust is similar to a contract between a retailer and a customer. Trust is an expectation that grows as customers interact with your brand. Read more →
Communication Breakdown - Don't Let It Happen To You
Do you have Communication breakdown?How are you communicating with your contacts?We need:Contacts we can send emails to regarding our business opportunities. Read more →
Community Based Cause Marketing for Small Businesses
If you are in a small business you need to support your community as best you can and pay them back for supporting you all these years. Not only is helping the community the right thing to do and you should do simply because of that sole reason, but over the years I have watched our company do incredible business, as our franchisees helped their individual communities. Read more →
Company Brochures
At some point, every small business creates a brochure. but it is often an exercise in futility. Whether you are creating the brochure yourself, or hiring someone to do it for you, be sure to ask the following questions before you get started! Read more →
Comparing Types of Trade Show Displays
Popup DisplaysPopup displays are the most popular Trade Show Displays due to their light weight, small size when packed, and ease of set-up. There are literally dozens of brands in the marketplace today. Read more →
Competing in the Mobile Oil Change Business
In so many markets in the United States we see the increases mobile businesses, as the service sector picks up slack and as the job base changes. Manufacturing jobs are on the decrease and we see many of these factories and Union jobs going to other nations and especially Mexico. Read more →
Competitive Marketing Analysis
The keyword in this phrase gives us a hint - "competitive". The competitive marketing analysis is an in-depth study of your business's competition and the markets available to you in order to ensure your advertising and public relations budget dollars are spent where they will be most effective. Read more →

Aphorism

An investor who has all the answers doesn't even understand the questions (March 1994)

John Templeton


Contents

All about business in russian