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Marketing

Closing the Loop: Integration Strategies for Marketing and Sales

It?s Business 101: Marketing and Sales are the two forces that drive business; whether it?s a small one-person operation or a global corporation, these are the two distinct channels of reaching customer and prospects. Read more →

Cold Calling - The Ghastliest Chore in All of Marketing

Experts say that in order to be a successful network marketer you must make at a minimum of 150 cold calls per day. That will take approximately 8-10 hours per day if you don? Read more →

Collaborative Marketing - More Results with Less Work

Strategic Alliances are the key for your Cross-Promotion success. A popular reason for companies to come together is to reciprocally promote one another. Read more →

Collecting Customer Data The Easy Way

Market research is a critical component of any marketing strategy. There are many expensive sources of customer information available today. But, if you don? Read more →

Color Business Cards: Add Some Flair

Have you ever received a business card from someone that is completely generic, and printed in black and white? If you are like a lot of people, you probably had a bad first impression of this person. Read more →

Color Part 1: Accuracy

Color is one of the most difficult parts of a design to show accurately to a client.Color perception can be affected by many factors, including:Human perception:The way each person sees color can vary, depending on the structure of the individual's eye. Read more →

Color Part 2: Formats and Systems

There are several color formats and systems available for mixing and specifying colors. Here, we explain three of the most common systems: RGB, CMYK, and Pantone colors. Read more →

Color Sells

Countless hours of research indicate that color does matter. Notice how fast food restaurants, schools, and professional sports teams all choose certain colors that "represent" them. Read more →

Color Theory 101 for Marketing Professionals: 21 Rules

A new client of mine bought a 54-year-old company and told me that his first objective was to give the company a long overdue face-lift including a new logo. Read more →

Colorado Creative Music Case Study Part 4

Company Situation Analysis Summary and ConclusionsThe first element of company situation analysis is overview of strategic performance indicators on a yearly basis, from 1997 to 2000. Read more →

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