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Marketing

Choosing the Right Tradeshow(s)

Well, first of all you don't just choose one show and let that be your agenda for the year; you plan your schedule strategically. I would suggest, depending on your industry, let's take manufacturing for example, you choose no fewer than two shows per year and more, if warranted (more on that in a minute). Read more →

City Demographics

City demographics include age, per capita income, mobility of the people and their modes of transportation (in terms of travel time to work or number of vehicles available), educational and academic level of the people, value of ownership (that includes properties and assets like homes, apartments, garden and such others), status of employment and even the topography of the region. Read more →

Cleaning Tips - Their Usefulness To Website Visitors and The Cleaning Company

If you type into the search engines the phrase ?cleaning tips? you get a choice of something like 14,800,000 websites to choose from and many of those websites will redirect you to scores of other websites. Read more →

Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?

Copywriters that try to be clever, humorous, abstract, or use double entendre with their headlines and ads will normally find that they flop and are thus a waste of both time and money. Read more →

Client Attraction Technique #1: Niche Marketing

When asked "what business are you in" many business owners often identify an industry, for example, "I'm an accountant" or "I run a beauty salon " or "I own a restaurant. Read more →

Client Attraction Technique #3: Study the Competition!

One very powerful and cost-effective marketing strategy is to study the competition. This is an important exercise, as essentially it allows you to find out as much as possible about the opposition ? Read more →

Client or Customer? There Really Is A Difference

Some people use the words ?client? and ?customer? interchangeably or generically. I?d like you to think a little about these important words because there is a significant difference ? Read more →

Client Referrals - Gain Client Referrals By Building Credibility, Trust And Loyalty

If your clients are not referring business to you. You may be lacking the credibility, trust and loyalty needed for them to refer you to others. Clients will not always tell you that they do not feel that you are doing a satisfactory job with their business. Read more →

Client Surveys - How Something So Simple Can Make Such A Huge Impact

The good news is that advertising works. I?ve witnessed real, measurable results making me a big believer in advertising. The bad news is that it?s the most expensive way to grow your business ? Read more →

Client Testimonials with a Twist

In my recent interview with Linda Furiate of Portraits in Determination, we discussed testimonials, why they?re integral to your business, and how to go about getting great ones. Read more →

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