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Marketing

Can You Out Market an MBA in the Real World?

Are you worried because you are up against a huge company with millions of marketing dollars? Do you have competitors who have MBA Marketing Degrees? Are you worried that you cannot compete? Read more →

Can You Sell Lawnmowers to High-Rise Apartment Owners?

Define your Target MarketI have quick question for you?Let's just say you are now the owner of a company that sells Lawnmowers?Do you believe you would make money from an advertising campaign that targets High-Rise Apartments owners? Read more →

Capture Clients With Words That 'Hook' And Graphics That 'Kick!'

Do the marketing pieces you send out lack pizzazz and personality? Are they capturing the clients you want to work with?As your company's in-house graphics person--perhaps more by default than by intention--you're pressed to be a jack/jill-of-all-trades. Read more →

Capture Greater Profits by Leveraging Paid and Natural Search Synergies

When paid search emerged into the main stream in the late 1990?s to early 2000?s it was triumphed as a user-friendly replacement of the often confusing and technically-demanding strategy of natural search optimization (commonly called, ? Read more →

Carwash Consultants and Analysts Case Study

Recently in the car wash industry we have seen carwash industry analysts and consultants fall on their butts. One recently filed bankruptcy, while another just wrote another new book and still another has failed miserably and he is going to go back and teach school. Read more →

Case Study: The Golf Industry in Japan - A Well-Kept Secret to Successful Marketing

While working on developing the world's first global launch of a 100% biodegradable/compostable corn-based polymer fiber sock in 2005 I came across some very interesting information about the golf industry. Read more →

Case Study; Small Business Flyer Distribution Etiquette Mobile Carwash Service

Most small businesses, which do business in their communities, have found that distributing flyers is a good way to generate new customers and thus increase sales. Read more →

Catalogs are Selling Machines

If you've got a mailbox, you're no doubt aware of the popularity of catalogs. People love to look through catalogs, and more important, they love to buy from catalogs. Read more →

Cause-Related Marketing

Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing, an activity in which businesses join with charities or causes to market an image, product, or service for mutual benefit. Read more →

Cave Paintings, Baseball and Connecting

There?s no such thing as a captive audience--any of us can tune out at will. It may surprise you, then, to know that keeping people?s attention in this high-tech age takes the same know-how we had in neolithic days. Read more →

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