Marketing

Calculating Trade Show ROI
"If you're not keeping score, it's just practice" ? Vince LombardiCalculating your trade show ROI (return on investment) can be difficult for most businesses. Read more →
Call to Action
When creating the "perfect ad," in addition, to a great "grabber," an eloquent justification of why you can offer such a good deal and an eye- catching P. Read more →
Calling All Carbon-Based Lifeforms
Many businesses want to market to all carbon-based life forms. They won't take the time to really understand their audiences from geographic, demographic and psychographic perspectives. Read more →
Calling all Inventors: Six Ways to Make Money on Your Big Idea
Learn how to turn your dream into a true money-making invention. Use these six tips to build a foundation for success in today?s competitive mass retail market. Read more →
Can Harley Davidson's Secret Weapon Revitalise Your Marketing?
Imagine yourself in a helicopter over Milwaukee, USA, on the shiny morning of June 13, 1998.You look down casually on the criscrossing tangle of roads on Interstate 94, and then do a doubletake. Read more →
Can Message Board Marketing Work For You?
One of the things that makes the Internet fun is all the message boards and forums. You can sound off about nearly anything, get and give advice, and even build a relationship or two. Read more →
Can NLP Help or Harm Your Business?
The simple answer to the above is, ?both?! It depends on a number of things. Perhaps the first thing to explore is your reaction to seeing those three letters put together? Read more →
Can Relationship Marketing Retake Transaction Based Buying Decisions?
As the population of the world increases the basic needs of the population (food and shelter) are met with increasing ease. One result of this is that less of the population is employed in providing these basic needs. Read more →
Can the Internet Help You or Hurt You at Your Next Trade Show?
Recently I attended a trade show in London. At this show, many companies brought along their software in order to demonstrate features. Several of the companies had software which ran exclusively on the internet. Read more →
Can You Market Effectively Without Purpose and Vision?
I went to lunch with a friend the other day to ask him about his company's marketing journey.You see, I knew that he and his partner had hired a marketing coach a couple of years back. Read more →

Aphorism

Things should be as simple as possible, but no simpler.

Albert Einstein


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All about business in russian