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Marketing

Building Customer Relationships With Booklets

Marketing with booklets is an excellent way to reach new customers and maintain contact with existing customers.Booklets are such powerful marketing vehicles because they allow you to educate your customers and maintain long term contact. Read more →

Building Mailing Lists: 7 Ways to Grow Your List From Scratch

The harsh reality is that most people who visit your web site for the first time won?t buy anything at all. Even if they do stick around, it usually takes a few visits or contacts for anything to happen. Read more →

Building Skills in Information Marketing will Boost Your Business

Yesterday I was sitting on a train going into London when I thought I?d take a look around the carriage just to see what everyone was doing. I wanted to make a mental note because my five year old son always asks me ? Read more →

Building Support for Nonprofit Communications Among Your Colleagues and Leadership

A panel of three communications pros at the recent Communications Network conference discussed how to build the support across your organization that is necessary for communications that really help to achieve your nonprofit's or foundation's goal (a. Read more →

Building Your Real Estate Businees By Using Irresistible Offers

If you only had seconds to get your prospect's attention, what would you say?Let's take that a little further if you had to get your prospect's attention while competing with 10 others also trying to get your prospect's attention, what would you say? Read more →

Buisiness Cards With Style

Business cards are a great way for your business to get it's name out into the world. Small, and convenient, these little cards provide your customers with your name and all your contact information, and because they're portable, your customers will be able to take your name with them wherever they go (an advantage over online advertising). Read more →

Bump & Upselling in Marketing

This is probably one of the most easiest, quickest and most profitable techniques that business people have at their disposal yet it is rarely used.Let me explain what upselling is. Read more →

Burn Your Brochures: 8 Better Alternatives for Creating Collateral

If you work in marketing communications, you?ve probably seen this scenario a dozen times: A harried sales guy, shirts-sleeves rolled up to the elbow, storms into your cubicle. Read more →

Burnout

Today I want to share a question from a reader who writes:How do I keep from being burned out while cold calling? My job is to call current customers and also call new business prospects. Read more →

Business 101

Barely a day goes by without our hearing of another business closing. Perhaps the restaurant that you ate at just last week has now closed its doors or the gift shop that you loved has gone forever. Read more →

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