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Marketing

Beware of 'Magazine Style' Yellow Pages Ad Design

I have been doing Yellow Page design for the past 15 years. I have been fully submerged in the medium. Even as I sit here writing this article I have various Yellow Page directories from all over the US stacked on my desk. Read more →

Beware of Network Marketing Scams

Some companies claim a huge payout percentage. Buyer beware! If a company pays out too much in commissions, chances are great that it'll go belly up or be forced to make major revisions. Read more →

Beware: Marketing Sinkholes Ahead!

Life provides your business with enough opportunities for failure. Don?t help it along by creating sinkholes to consume your limited financial resources. Read more →

Beyond Fear And Greed: Emotions That Sell

Fear and Greed. The stock-in-trade of sales. Appeal to them, and your success is assured. But isn?t there more to life than those two emotions?Yes, there is. Read more →

Beyond Repair: The Fixed-price Model

Don't get me wrong. I certainly don't think the majority of vendors who use a fixed-price model are trying to rip you off. In fact, when I started my business that's the way we worked? Read more →

Beyond the Booth

With the advent of spring, trade shows begin to blossom. Research suggests that tradeshows are where today?s businesses invest much of their marketing budgets. Read more →

Beyond Traditional Marcom: Building Marketing That Sells

When the word "marketing" comes up, most people immediately think of fancy ad campaigns and big budgets. They may make you feel good, but in today's economy, most companies can only afford to spend money on marketing programs that actually drive sales leads in the door. Read more →

Big Ticket Marketing in 28 Minutes

I read an article recently about how many mainstream retail companies are using the standard 28 minute infomercial to more effectively target customers and sell their products. Read more →

Big-time Marketing on a Small-time Budget

If an iffy economy and a tight fist at the top are telling you that every dollar needs to work harder, not to worry. There are creative ways to stretch your marketing budget to reach a wider audience at lower cost, and they? Read more →

Biologically Better Communication: Developing Scientifically More Effective Marketing

"Less is more" is more than good advice, it?s how our brains comprehend information.Think different. Just do it. It?s the economy, stupid.These are not just cute tag lines meant as a punch line to a piece of advertising. Read more →

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