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Marketing

Becoming The Obvious Choice In A Sea Of Competition

Differentiation, niche marketing, and positioning. These and other related business buzzwords have no doubt crossed every business owner and marketing director's ears in recent years. Read more →

Bedroom Marketing

Hopefully we are all adults here, so let's talk about sex for just a minute. No, I'm not talking about porn sites, I'm talking about taking a look at what I call 'Bedroom Marketing' and applying the same principles to Internet marketing. Read more →

Beer Coasters Will Drive Visitors to You

If you want more traffic on your beer label?s website, the simple, useful and well-accepted beer coaster may be the answer! A recent German market survey describes the beer coaster as one of the consumers? Read more →

Beer Profits Drop - Could It Be The Packaging?

I have been tracking the beer industry for a while and am wondering why they just don't "get it" in their marketing efforts. They continue to fail to package products that are appealing to seniors and women. Read more →

Begin at the Beginning: Secrets for Success

You never get a second chance to make a first impression. It's a saying so true that it has become clich? -- a phrase used by suit salesmen and purveyors of shampoo -- but it's a saying that should serve as a motto for your booth staff. Read more →

Begin Banishing Your Marketing Overwhelm!

Marketing your business can be quite overwhelming. There are so many choices! It?s difficult to know the right things to do. By properly preparing, you gain confidence and have a much greater chance for success. Read more →

Behold the Power of the Tip

You are an expert. You have lots of content - even more than you deliver from the presentation platform or in your consulting engagements. But how do you package that content for the web, without giving away the store? Read more →

Being Nice May Not Always Be The Best Way To Win Customers

We spend a lot of time being nice to our customers. Why not, it's how we have been taught to behave towards our customers. Treat them with respect, massage their egos and they will reward us with their business. Read more →

Being Politically Correct Can Cost You

I was informed yesterday that one of the major shopping outlets this year would stop greeting customers as they walk into their store with the politically correct phrase, "Happy Holidays. Read more →

Being Visible on a Budget

Once upon a time a company introduced a new product. They didn?t want their competition to know, so they didn?t advertise or even send out a news release. Read more →

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