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Marketing

Basic Marketing Principles

a. Marketing success begins with your attitude or your state of mind towards the marketing process. If you think that marketing is difficult and burdensome, that's exactly how it will be to you. Read more →

Basic Marketing Strategy: Simply Promoting Your Small Business All The Ways You Can Afford

I have many clients who are building their business from zero and so they have taught me what works as you develop your marketing strategy to find your first clients. Read more →

Basic Principles of Brochure Design

Sales don?t just happen. Research in decision science reveals that customers go through three stages of a purchasing process: 1) knowing your products or services, 2) collecting information and comparing products, and 3) finally making a choice for purchase. Read more →

Be a Smarter Marketer - Learn the L-A-W for Trade Shows

People attend trade shows because they are in a specific industry and want to learn more. They want to know what?s new and how you will help them. Read more →

Be A Stranger With Coffee and Doughnuts at 2AM

We?ve all seen the news stories of the people lined up for hours outside retail stores waiting for a shot at the limited supply hot holiday toy or the mass of people ready to grab up all the holiday season sale goods that they can cram into the nearest shopping cart. Read more →

Be A Tomorrow Thinker

Have you ever come to a point in your business where things just don?t seem to be happening? Do you have ?dry spells? where activity in your business just slams to a halt? Read more →

Be Different -- Buy Custom Business Cards

Custom business cards are one sure fire way to set your company apart from the hundreds of others out there. Many companies get their business cards from a printer who uses the same template for everyone. Read more →

Be Prepared for Marketing

For most businesses, making a sale is all important. However, despite the amount of effort and attention given to getting sales, there is often no attention given to developing and effectively implementing a systematic marketing process. Read more →

BECOME A REBEL THINKER: Innovators Are The Wealth Creators of the Business World

What do Ted Turner (CNN), Anita Roddick (The Body Shop), Jeff Bezos (Amazon) and Armani (Armani Fashions) have in common?Aside from being CEOs of multi-billion dollar corporations, they all have created such mega-success BECAUSE they are business . Read more →

Become Your Local Calendar Girl And Make Your Business The Envy Of Your Town

OK, this one's been overdone, but not entirely. A calendar still makes a great marketing tool.The reason is simple. It keeps your name in front of your customers all year long. Read more →

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