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Marketing

B2B Marketing Accountability: 5 Ways To Prove Your B2B Marketing Efforts Are Paying Off

Your boss wants to see evidence that the money and resources invested in the company's business-to-business marketing activities are really paying off. Read more →

B2B Marketing: Drive Leads & Sales With A Get It Done Attitude

I think most business-to-business marketers should aim for ?get it out? and ?good enough? rather than aim for perfection when it comes to marketing to drive leads and sales. Read more →

B2B Portal: A Business Platform to Ultimate Productivity Improvement

If somebody tells you that your present corporate website can be converted to a B2B portal which will help you significantly improve your company?s productivity in both of the two primary factors: Revenue Growth and Cost Saving, and that the portal can be launched in a matter of months with a very reasonable investment, what will be your reaction? Read more →

Baby Boomer Generation - Are You Doing Enough to Secure Your Market Share?

Populations in most western countries are ageing, rapidly. A quick snap shot of the United Kingdom shows there are over 20 million people 50 plus(i), that? Read more →

Baby Boomers - Marketing to the "Me" Generation

Unless you?ve been in a dimly lit cavern for the past several decades, you know that "Baby Boomers" is the collective name given to the 76 million people born in the United States between the end of World War II and 1964. Read more →

Baby's Got Bling - You Can Package Anything

Recently I've seen a host of new product introductions and I wondered who is going to buy that? But there are products out there for everyone. After reviewing the items I got thinking these are great examples of the "Power Of The Package" you know packaging as the silent salesperson. Read more →

Back to Business

It is that time of year again. The kids are getting back to school and it is time to pump it up a notch with our businesses. What is your idea of getting off the starting block? Read more →

Balancing Quality and Cost-Efficiency in Your Nonprofit Marketing Materials

"How can our nonprofit address appropriate production values and expenditures?" In other words, not what we can afford, but what we can do to make our newsletter look fantastic and be effective but not appear over-the-top? Read more →

Basic Brand Building

A brand is the essence of who you are. The more powerful the brand the more memorable you will become. Think about brands that you can identify with. What impresses you about them and what attributes make you remember them? Read more →

Basic Marketing Dope

Sometimes the simplest data is the best. Marketing is not complex if you know the basics ? that?s true with anything by the way. Here are some tools that are brilliantly simple and with them you really won? Read more →

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