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Marketing

Aunt Jemima Buttermilk Pancakes - A Marketing Analysis

In the world of pancakes the leading brand in the industry was Quaker Oats brand Aunt Jeminma Pancakes. In 1956 this well-known company decided to introduce a new product call Aunt Jemima? Read more →

Avoid Booth Staff Duds: Thirteen Essential Questions You Have To Ask

Booth staff selection is the single most important factor in your exhibiting success. More than graphics, signage, literature, giveaways, or any other variable, it is the people you put on the show floor that influence visitor? Read more →

Avoid the Duds: 10 Strategies for Selecting "The Perfect Speaker"

Today, more than ever, the success of meetings relies heavily on the strength of program content and presentation. Nothing can spoil a meeting more than hiring the wrong speaker. Read more →

Avoid The Marketing Two-Step

Small business marketing seems to go one of a couple of ways. Here are two basic definitions of marketing. You can decide for yourself which one you're using to try and market and grow your business. Read more →

Avoid These 5 Web Site Blunders!

The Web is intended to help people find information quickly and easily. So why do so many sites make it difficult for users to get what they need? While neat design can add impact to your message, make sure the message itself doesn? Read more →

Avoid This Huge Selling Mistake and You'll Have Happier Customers

In talking with a friend of mine, the topic of prospecting for new leads came up. He told me a story that provides a real life example of how easy it is for a salesperson to cross the line between honesty and dishonesty. Read more →

Avoiding Marketing Money Pits

Is your business bombarded by sales and other marketing professionals telling you that the products or services they are offering are in the best interest of effective and cost reducing methods to market your organization? Read more →

Award Winning Marketing

I work with an advertising agency that doesn't believe in entering their work in awards competitions.?Here's the reason. The CEO believes the goal should always be to create advertising that grows his clients' businesses. Read more →

B2B Directory Marketing For Business Professionals

Part of being a B2B business professional is marketing your services to your target market. There are dozens of ways to go about this and dozens of different marketing techniques that you can use ? Read more →

B2B Marketing - Why it Should be Subtle

Subtle adj. Showing or making, or capable of showing or making, fine distinctions of meaning.How many times have you been told that: great marketing has to be "off the wall"; your message really needs to "knock-out" your audience; you have to be loud to stand out from the crowd. Read more →

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